Studying the impact of innovation on business and society

Tag: chicago

The A.R.T. of Engagement and the Gift of Attention

After I presented at the ClickZ Live event in Chicago, I went back stage to share highlights of my talk with those who couldn’t be there. Among the many different topics I speak about at conferences, ClickZ asked me to focus on the future of marketing. At the time, I was still writing X and wanted to share complete concepts that served as its foundation. In this short 2 minute video, I share my ideas around experience architecture, the A.R.T. of…

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