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Tag: CIO: Inside Apple’s odd yet effective social media strategy

CIO: Inside Apple’s odd, yet effective, social media strategy

Credit: REUTERS/Dado Ruvic By Matt Kapko, CIO Excerpt Apple has repeatedly shunned the status quo and routinely defied the odds of success throughout its nearly 30-year history. If there’s one thing Apple proves time and again it’s that it doesn’t have to โ€” nor does it want to โ€” follow the unwritten rules of business, technology or marketing. While Apple generally distances itself from social media on a corporate level, the company’s CEO Tim Cook and many of its flagship…

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