Studying the impact of innovation on business and society

Tag: consumer behavior

Meltwater Quotes Brian Solis in Article About User/Consumer Behavior

Meltwater Quotes Brian Solis in Article About User/Consumer Behavior

In an article by Wesley Matthew on the Meltwater site called “Tackling Trends in User Behaviour: What’s Hot and How to Stay on Top of It All,” the writer quote “the famous words” of Solis to support his thesis exploring the changing behaviors of consumers in an ever-shifting digital landscape. Solis’ quote is short but to the point, and, in Matthew’s estimation, ring true for various touchpoints: “Social media is about sociology and psychology more than technology.” Matthew uses the…

Cirium Execs Reference Brian Solis in Article on Airlines and Airports’ Use of Data

Cirium Execs Reference Brian Solis in Article on Airlines and Airports’ Use of Data

Solis is mentioned at the tail end of a Future Travel Experience article titled “Why data analytics is a vital tool for unlocking new customer experience and revenue opportunities,” featuring new perspectives on the subject by  Cirium’s Carrie Mamantov, Marketing Director, and Steve Lappenbusch, Principal Product Manager. The article was centered around Cirium’s involvement in FTE Global 2019, where the company would be leading a co-creation session exploring “How can the industry better utilize data to exceed traveler expectations?” Mamantov…

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