Studying the impact of innovation on business and society

Tag: consumer insights

Data-Driven Empathy Helps Businesses Develop a Human-Centered Approach to Digital Transformation and Innovation

Data-Driven Empathy Helps Businesses Develop a Human-Centered Approach to Digital Transformation and Innovation

While onsite in New York, I was interviewed by the Netbase Quid team to share highlights from my presentation on data-driven empathy. Every technology revolution moves people in new directions. Human-centered insights, data-driven empathy, create meaning, relevance, and helps identify opportunities for new value creation to close the relationship gaps between businesses and customers.🤍

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