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Tag: consumers

Brian Solis Is Mentioned In A Forbes Article on the ROBO (Research Online, Buy Offline) Economy

Brian Solis Is Mentioned In A Forbes Article on the ROBO (Research Online, Buy Offline) Economy

  Solis received a mention in a Forbes article by contributor Jia Wertz entitled, “Authentic Salesmanship Is Key to Success in the Research Online, Buy Offline (ROBO) Economy. The ROBO economy is a trend in consumer purchasing behavior where they research online reviews prior to making any in-store purchases. 56% of online shoppers read online reviews before buying. Towards the end of a section of the article called “Access to Information,” Wertz writes, “Swiping or tapping to the nearest competitor…

How To Avoid Distractions as Marketer

How To Avoid Distractions as Marketer

Social Media Examiner, known as the world’s largest social media marketing resource, interviewed Solis upon the release of Lifescale: How to Live a More Creative, Productive and Happy Life. Writer Michael Stelzner poses these essential questions to start the comprehensive piece about how our life of distractions and social media addictions plays into digital marketing:  Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? The topics he and Solis explore include: Understanding…

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