Solis received a mention in a Forbes article by contributor Jia Wertz entitled, “Authentic Salesmanship Is Key to Success in the Research Online, Buy Offline (ROBO) Economy. The ROBO economy is a trend in consumer purchasing behavior where they research online reviews prior to making any in-store purchases. 56% of online shoppers read online reviews before buying. Towards the end of a section of the article called “Access to Information,” Wertz writes, “Swiping or tapping to the nearest competitor…
How To Avoid Distractions as Marketer
Social Media Examiner, known as the world’s largest social media marketing resource, interviewed Solis upon the release of Lifescale: How to Live a More Creative, Productive and Happy Life. Writer Michael Stelzner poses these essential questions to start the comprehensive piece about how our life of distractions and social media addictions plays into digital marketing: Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? The topics he and Solis explore include: Understanding…
Campaign Middle East: Power Essay – Generation C: More than just a demographic
Ahmad Itani, CEO of Cicero & Bernay Public Relations, recently posted an essay at the Campaign Middle East website, looking in-depth at the so-called “YouTube Generation” and including extensive quotes from Brian Solis on the subject.
