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Tag: content marketing

The Content Experience Also Shapes the Customer Experience, Design Accordingly

The Content Experience Also Shapes the Customer Experience, Design Accordingly

Originally published in the Alexa blog, “Out with Content Strategy, In with Content Experience.” Did you know that 90% of smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online? And, 65% look for the most relevant information regardless of the company providing the information? The question for you is, where is your business in these activities? What is it that customers find about your brand, if at all,…

Brian Solis’ Social Media Quote Among Classic Quotes from 22 Marketing Experts on LinkedIn Marketing Solutions Blog

Brian Solis’ Social Media Quote Among Classic Quotes from 22 Marketing Experts on LinkedIn Marketing Solutions Blog

Solis is among 22 Marketing Experts quoted in a LinkedIn Marketing Solutions Blog article by Megan Golden called “More Than Words: Classic Quotes from 22 Marketing Experts and Why They Matter.” The piece features Wisdom from Classic Marketing Experts, Digital Marketing Quotes for the Modern Pro,  Quotes from Content Marketing Experts and Social Media Marketing Quotes. Solis’ quote is the first in the final section: “Social media is about sociology and psychology more than technology.” Golden comments: “In this age…

Brian Solis’ Article on Machine Learning is Referenced in Linkedin Piece About Content Marketing Ideas

Brian Solis’ Article on Machine Learning is Referenced in Linkedin Piece About Content Marketing Ideas

Solis’ article “Marketing and CX Enter the Age of Machine Learning, But Are Businesses Ready” is mentioned and linked to in an article on Linkedin Marketing Solutions blog by Steve Kearns called “What’s Trending: Ideas to Inspire Your Content Marketing.” Solis’ article is at #10 on a list of “What Marketers Were Reading and Sharing Most This Week.” Kears introduces it by writing, “We wrap up this week with an interesting read from Brian Solis on machine learning and how…

Atomic Reach – 100 Content Marketing Influencers You Need To Follow

Atomic Reach – 100 Content Marketing Influencers You Need To Follow

Brian Solis – Principal Analyst at Altimeter Group

Brian Solis is an award-winning author, world-renowned keynote speaker, and prolific writer and blogger. His books “What’s the Future of Business,” and “X: The Experience When Business Meets Design,” explores different connections and scenarios between customer experiences and journeys with business innovation. He is a regular contributor to leading business publications like Adage, Forbes, Wired, and VentureBeat.

Three Brand Storytelling Misconceptions That Are Holding You Back

Three Brand Storytelling Misconceptions That Are Holding You Back

Guest Post by Ekaterina Walter and Jessica Gioglio In the era of the connected digital consumer, brand storytelling needs to undergo a radical shift. For many companies, brand storytelling has become a buzzword, a way to support marketing campaigns or polished commercials. So much so, that we’ve lost our focus on the heart and soul of brand storytelling. It’s time we took the BS out of brand storytelling and focus on what truly matters: building the meaningful and relevant connections…

How to Create Content that Connects with Your Customers

How to Create Content that Connects with Your Customers

Guest post by Jessica Ann (@itsjessicann), CEO and Creative Director of Jessica Ann Media, and author of Humanize Your Brand: How to Create Content that Connects with Your Customers. We’re living in a post-advertising age. Instead of lamenting the past, or focusing on “the good ole’ days” of traditional marketing, we’re now being called to get more real. Everyone (and their mom) is affected by how we’re consuming the fast-paced media of today. And in turn, the content that we create…

A Social Publishing Model from Intel: “iQ”

Guest post by Bryan Rhoads, global content strategy, Intel Today’s web is an endless 24/7 cycle fed by content and social actions. In this cycle, brands are realizing that content is currency and social actions are the transactions in this marketplace for eyeballs and attention. To remain relevant, not only do brands need to produce more interesting, useful and more timely content, they need to adapt to a new “social publishing model” to best feed the social graph and this…

Report: Content and the New Marketing Equation

Rebecca Lieb, my colleague at Altimeter Group released a new report, “Content: The New Marketing Equation Why Organizations Must Rebalance.” The report helps organizations find balance in the creation of effective content strategies while delivering value to stakeholders and consumers and also the bottom line. It’s safe to assume that the attention of the audience as we knew it is waning. And when we look at the online and mobile behavior of connected customers, a sense of responsibility emerges as…

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