Studying the impact of innovation on business and society

Tag: content strategy

The Sophisticated Marketer’s Guide to Thought Leadership

The Sophisticated Marketer’s Guide to Thought Leadership

LinkedIn and I have worked on several research projects together over the years ranging from the future of Native Advertising (private) to the state of Relationship Economics.  Now, we banded together once again to explore the art and science of thought leadership. Although this time, I was on the contributing side of the research project and Jason Miller, LinkedIn’s senior manager of content marketing, was the lead. Thought leadership is one of those things that’s easier to talk about than…

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