Studying the impact of innovation on business and society

Tag: coronavirus

The COVID-19 pandemic led to a seismic shift in consumer behavior and the future of brand

The COVID-19 pandemic led to a seismic shift in consumer behavior and the future of brand

The first issue of CORE Magazine published by Epsilon features some of my new research on disruption, the Novel Economy and new consumerism. I’d like to share it with you below… The Ultimate Disruption: The COVID-19 pandemic led to a seismic shift in consumer behavior As the virus swept the globe, brands changed how they inter- acted with customers due to social distancing and stay-at- home orders. Consumer perspectives about making purchases also shifted with fluctuations in the stock market, skyrocket-…

USAToday Explores the Rapid Renewal of Live Social Media Video in Times of the Coronavirus

USAToday Explores the Rapid Renewal of Live Social Media Video in Times of the Coronavirus

Jefferson Graham of USAToday explored the renewed phenomenon of live social video in the era of Coronavirus. He interviewed Brian to discuss its impact and also, whether live social video thrives in a post Coronavirus world. Here’s an excerpt: Independent analyst Brian Solis says live viewership had taken a dip and was rediscovered for a simple reason: “The idea of live rekindles the early sense of social media,” he says. “It feels good to be with people.”   And Live…

Coronavirus is bringing live social media video and humanity back into the spotlight

Coronavirus is bringing live social media video and humanity back into the spotlight

During a pandemic, when you’re asked to stay home for a long period of time, it’s only natural that humanity would find ways to come together. To say that people would flock to the internet, on-demand video, and social media was a given. When it comes to work, it was inevitable that employees would convene around remote working, messaging, and virtual meeting platforms. Conversations about enterprise social networks (ESNs) from the “enterprise 2.0” days are even making a comeback. Now,…

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