Studying the impact of innovation on business and society

Tag: creativity

Reimagining the future of marketing and why CMOs will drive business growth in the future

Reimagining the future of marketing and why CMOs will drive business growth in the future

COVID-19 overturned lives and livelihoods across the globe, forcing people to find new ways of working, shopping, and playing. Homebound consumers abandoned deep-seated shopping habits overnight, going online in droves and compressing a decade’s worth of digital adoption into months. Although businesses responded quickly to a flood of new online customers, they faced unprecedented disruption, with a staggering 75 percent of consumers trying new brands, products, and channels. These seismic shifts are transforming the role of marketers and marketing, and…

Is the Future of Business Growth Tied to a New Generation of 360 Experience Marketers?

Is the Future of Business Growth Tied to a New Generation of 360 Experience Marketers?

Executives across the globe are prioritizing investments and capabilities that help accelerate business growth. According to McKinsey research,  78 percent of CEOs are now banking on marketing leaders to drive growth. We aren’t talking about your everyday CMO, however. To drive business growth requires a new breed of 360 CMOs and marketers, those who take a holistic, data-driven, 360 approach to customer experience transformation and innovation. McKinsey’s research uncovered three elements, a “growth triple play” of creativity, analytics, and purpose, that delivers…

McKinsey – The Growth Triple Play: Creativity, Analytics and Purpose

McKinsey – The Growth Triple Play: Creativity, Analytics and Purpose

Brian Solis joined McKinsey at Cannes Lions, the International Festival of Creativity, to debut research that explores the high performing organizations that prioritize the “growth triple play” of creativity, analytics, and purpose. The presentation is here (registration required). Key Findings: Only 7 percent of companies are delivering on the growth triple play by unifying creativity, analytics, and purpose. They are driving average revenue growth of 2.3 times versus peers from 2018–19 (which increased to 2.7 times versus peers from 2019–20)….

The New Playbook for the Future of Marketing and CX Will Be Written by You

The New Playbook for the Future of Marketing and CX Will Be Written by You

Recent McKinsey research uncovered a “growth triple play,” where successful companies integrate creativity, analytics, and purpose to deliver at least two-to-three times the growth of their peers. But even for those companies that used just one of the capabilities—either creativity, analytics, or purpose—they experienced an average growth rate of more than 6%. Those that added a second component saw growth rates climb to more than 7%. And for those that employed the full triple play, growth rates climbed to more…

The Future of Work: Digital, Human and Connected

The Future of Work: Digital, Human and Connected

As the world begins to reopen, Salesforce executives share how it is approaching the future of the office, the technology that facilitates hybrid work, and how putting employees at the center of the equation will create success from anywhere. While many employees now enjoy the flexibility of working from anywhere, many also crave face-to-face connection. Hallway conversations, coffee breaks, and team happy hours are happening virtually. And with the employees’ primary hub for connection – the office – not yet…

WTF: What’s the Future Podcast – 5 Destructive Personas That Are Killing Your Creativity with Chase Jarvis

WTF: What’s the Future Podcast – 5 Destructive Personas That Are Killing Your Creativity with Chase Jarvis

In episode 2 of WTF: What’s the Future, I get to spend time with another dear friend, Chase Jarvis. In my mind, Chase is one of the most creative and inspiring artists of the digital economy. We’ve also had some of the most soulful conversations of my life all around the world. I’m proud to know him. Chase joined me on WTF to discuss his latest book, Creative Calling: Establish a Daily Practice, Infuse Your World with Meaning, and Succeed…

Introducing The Ideation Cycle – A Fun Framework for Marketing and Building Movement Around New Ideas

Introducing The Ideation Cycle – A Fun Framework for Marketing and Building Movement Around New Ideas

Everyone has ideas. What separates ideation from impact is action, community-building, and creating value. Ideas represent possibilities for alternate futures. Ideation stirs hope and forms pathways to change. But, the idea is just one part of transformation and innovation. It takes a village as they say. And the village must not only believe in the idea, but also believe in mission, the purpose, and the value they’ll experience as a result. In an era of artificial intelligence (AI) and machine…

Introducing Generation-N, The New Customer Defining the Novel Economy

Introducing Generation-N, The New Customer Defining the Novel Economy

Meet Generation-Novel, the new critical customer segment created by the pandemic. Before COVID (BC), your customer was already living a digital ritual of mobile, social, real-time for work, play and endless sharing and consumption. Now, with shelter in place and general fear of getting sick, customers are only becoming more and more digital. It’s not just for the early adopters or younger generations. Everyone is becoming equally digital because they have to. But it’s not just about tech and the…

December 2020 is LifeScale Month  🙌: Let’s Make 2021 a More Creative and Happier Year

December 2020 is LifeScale Month 🙌: Let’s Make 2021 a More Creative and Happier Year

Dani Saveker developed Visual Synopsis to capture inspiring content in a beautiful, simple and memorable way. Did you know that half the human brain is directly or indirectly devoted to processing visual information? The brain can identify images seen for as little as 13 milliseconds. At least 65% of people are “visual learners.” In 2019, Dani Saveker, CEO and the founder of GLAS, and creator of Visual Synopsis, read LifeScale: How To Live a More Creative, Productive, and Happy Life. It…

How to Keep Digital Distractions from Killing Your Creativity

How to Keep Digital Distractions from Killing Your Creativity

I was on Twitter recently and saw a link to a page titled, “5 must-read Harvard Business Review articles” by The Enterprise Project. Then I noticed that it specifically referenced an article on “how to keep digital distractions from killing your creativity.” “That sounds familiar!” I thought. I was pleasantly surprised when I clicked through see that my article in HBR was selected and also created as a stand-alone PDF. I wanted to share it with you here… “There are…

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