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Tag: customer experience

Seth Godin and Brian Solis Discuss How to Make Your Brand More Trustworthy

Seth Godin and Brian Solis Discuss How to Make Your Brand More Trustworthy

by Ari Bendersky for Salesforce 360 A key to building more trust with customers? Be more human. Marketing guru Seth Godin and Salesforce vice president and global innovation evangelist Brian Solis offer their take on how to build customer trust. For many companies, being seen as trustworthy by customers is an ultimate goal. But what does it really mean to have trust and build trust with customers? In a recent conversation on the Blazing Trails podcast, marketing guru Seth Godin and…

MarketingFacts – Brian Solis (Salesforce): “Marketing kan zich heruitvinden als Customer Experience discipline”

MarketingFacts – Brian Solis (Salesforce): “Marketing kan zich heruitvinden als Customer Experience discipline”

While in Brussels, I had a very welcome opportunity to speak with Matthijs van den Broek, MarketingFacts: Innovative in Marketing, after all of these years. What a pleasure! Source: MarketingFacts In aanloop naar The Next Web 2022 (vandaag en gisteren) sprak ik met Brian Solis, keynote speaker, onderzoeker, ex-Altimeter. Een mooi weerzien, na een jaar of 12. De carrière van Solis is tot nu toe best indrukwekkend, niet alleen gezien waar hij nu staat (high-end adviseur van Marc Benioff bij…

Zoom’s Work Transformation Summit: Humanizing the Customer Experience

Zoom’s Work Transformation Summit: Humanizing the Customer Experience

Zoom is part of our everyday life now, creating new windows into work, entertainment, education, and augmenting how we communicate with one another and how we experience events and engagements…together. I was honored to join Zoom’s Work Transformation Summit and have the opportunity to share the virtual stage with Chief Product Officer Oded Gal. The event explored “how to deliver impactful customer experiences” in  hybrid world, one where virtual interactions are the new normal and digital- and mobile-first behaviors open…

Upgrading the Airport Experience for Travelers – Airport Experience Conference

Upgrading the Airport Experience for Travelers – Airport Experience Conference

Via Shafer Ross, Airport Experience News Brian Solis keynoted the Airport Experience Conference in Orlando, Florida. Following is a summary of his presentation, “Digital Disruption And The Post-Pandemic Consumer.” Following his presentation, Brian also signed copies of his best-selling book, “X: The Experience When Business Meets Design.” AXC Keynote Solis Suggests Brands Redesign the Airport Experience Special Coverage: 2022 AX Conference Brian Solis is a digital analyst and anthropologist and Global Innovation Evangelist at Salesforce who took the stage at…

Designing the Customer’s Experience – Live at The CMO Club Summit

Designing the Customer’s Experience – Live at The CMO Club Summit

By Jessica Denny, The CMO Club Brian Solis, Digital Anthropologist and Global Innovation Evangelist for Salesforce believes the pandemic fundamentally changed us all, calling it an epochal moment. During the 2021 CMO Club Innovation and Inspiration Summit, Brian shared how people are spending more time in the digital world than ever, but at the same time, they have stronger preferences about what they want from brands. Customers want more than a transactional experience: they want to feel like brands are aligned with their…

Digital transformation: 3 focus areas to prioritize – The Enterprisers Project

Digital transformation: 3 focus areas to prioritize – The Enterprisers Project

via Joe Fizor and Scott Ward, The Enterprisers Project Digital transformation is a business imperative for 2022 and beyond. Consider these three key areas to help ensure a successful strategy. Digital transformation: The term has been around for years but its meaning often remains vague and largely undefined, even for IT decision-makers. As a result, in 2021, an estimated $700 billion in digital transformation spending fell short of delivering the desired results. Common reasons include an overwhelming number of applications…

Build Brand Awareness and Relevance Through Mobile-First Micro Moments

Build Brand Awareness and Relevance Through Mobile-First Micro Moments

Since 2020, every organization, all at once, was challenged to digitize customer journeys. From e-commerce to buy online pickup in store (BOPIS) to curbside to deliveries to buy now pay later (BNPL) to micro-fulfillment and everything in-between, digital transformation was no longer a competitive differentiator, it was a necessary business foundation just to compete on par with everyone else. But as digital-first buying behaviors became the new norm, customers quickly realized that “digital” itself isn’t a magic wand to deliver…

How do we make customer-centricity more than a tagline?

How do we make customer-centricity more than a tagline?

Business as a construct needs a reset! And our current disruption is that moment. In this special Salesforce Executive Conversation, VP and global innovation evangelist Brian Solis and Leandro Perez, Vice President of Marketing for Salesforce Asia Pacific, explain the new mindset required for true customer-centricity, and how humanizing technology can put the magic back into customer service. Everything is different from the way we used to work yesterday. When we innovate by creating new value, using service to get…

What’s Standing Between Your Business Transformation Strategy and the Experiences Customers are Seeking

What’s Standing Between Your Business Transformation Strategy and the Experiences Customers are Seeking

Originally published on the Salesforce “360 blog“ Customers care about end-to-end experiences, not how your company is organized. Business leaders are quick to say that a connected customer experience is a major business priority. But the truth is that they are struggling to do it well. New data captures the gap between business and digital transformation and the integrated experiences customers desire. Countless growing departments, new services abound, and the truth remains: Customers have to see you as one company….

Generation novel: How to engage the new post-pandemic customer

Generation novel: How to engage the new post-pandemic customer

Following his keynote at ClickZ Experience, Brian Solis sat down with Elizabeth Roscoe to talk about Generation-Novel, the cross-generation psychographics segment of post-pandemic customers. The original interview is posted at ClickZ. Summary Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key to informing marketing decisions Read on for valuable insight from digital pioneer and best-selling author Brian Solis very brand has a style guide and every…

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