“The question is no longer just about how to ensure brands appear in key search moments online,” says Brian Solis, ” but also about the type of role brands should play in the conversation – including how they influence and affirm the experiences people are seeking in real life.”
In July 2018, I had a chance to speak in Rancho Palo Verdes at the NBJ Summit. I think I would move to the area given the opportunity. It’s a wonderful oasis in between the [INSERT ADJECTIVE/S HERE] of Southern California and the serenity of a beachside community. Before walking off stage, I noticed a graphic recording by The Sketch Effect off to my left. I missed it during my presentation, but was more than curious about what was captured…
Industry website Retail Customer Experience recently wrote an article about how poor customer service impacts the retail customer experience, and extensively quoted Brian Solis’s report with Altimeter on the subject.
My last book, X: The Experience When Business Meets Design, explored the art and science of experience design. Looking beyond the disparate, but important disciplines of customer experience, brand experience, user experience, service experience, I sought to spark a creative coalescence between them…hence, “X.” It’s the letter, and more importantly, the experience, they share. Why leave experiences to chance? Why should experiences be disconnected and impersonal? Yet, for the most part, even in an era of digital transformation and machine…
iperceptions: In-store shoppers are not satisfied with their mobile experience and more CX stories you should read
The blog of marketing company iperceptions recently did a round-up of interesting customer experience articles around the web, and included Brian Solis’ essay on how brands must look beyond merely having a mobile presence.
Industry publication Digital Signage Today recently did a roundup of their most popular September 2018 stories, quoting extensively from Brian Solis’ thoughts on customer engagement.
Industry publication Digital Signage Today recently did an interview with Brian Solis about how companies can better engage their customers through signage.
Software company LiftIgniter recently hosted a webinar with Brian Solis on the subject of real-time personalization with customers; this article at their blog summarizes the highlights.
In his most recent weekly roundup of great customer service articles, industry expert Shep Hyken included Brian Solis’ recent look at Domino’s Pizza and their customer experience innovations.
Industry publication Voziq just published the July edition of their handpicked resource list for customer retention leaders, and included Brian Solis’ recent primer article on customer experience issues.