Studying the impact of innovation on business and society

Tag: customer

Evolving customer behavior gives retailers insight into innovation priorities

Evolving customer behavior gives retailers insight into innovation priorities

“Innovation starts with understanding who people are becoming, because in there are the insights into how they shop and why.” – Brian Solis, principal analyst at Altimeter Group Not too long ago, I had the opportunity to present my vision for retail innovation and shopper experience at “The Summit” hosted by AT&T in Dallas. Following the event, the AT&T Editorial Team, published a written summary and also a video highlight reel of my talk. I wanted to share them with…

We keep talking about Millennials and Centennials, let’s just talk about human beings first and go from there

We keep talking about Millennials and Centennials, let’s just talk about human beings first and go from there

It’s my job to study how people, you and me, are changing as a result of our relationship with technology. It’s also my job to then reverse-engineer those insights into opportunities for innovation. There are immediate areas of where human-centered design can solve problems you are facing right now. There are many more areas where human-centered innovation and iteration can help you create competitive and critical opportunities for the future. Everything from customer experience (CX) and employee experience (EX) to…

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