Studying the impact of innovation on business and society

Tag: cx

Domino’s Pizza Serves Up Innovations In Tech and Customer Experience To Drive Business Growth

Domino’s Pizza Serves Up Innovations In Tech and Customer Experience To Drive Business Growth

The mobile revolution isn’t new. But, its deep impact on our behavior, standards and our preferences are just now coming to light. Smartphones have not only made us more connected, they have made us more curious, demanding and impatient. We know we can get what we want, where and when we want it. But for businesses to better compete, technology is only part of the solution. Businesses must now understand customer expectations as they continue to rise as a function…

The Future of Customer Engagement Starts with an Upgrade in Human Perspective

The Future of Customer Engagement Starts with an Upgrade in Human Perspective

        Have you ever met someone with whom you instantly connect? Someone so welcoming yet wise and humble but so special that you become instantly inseparable…that they make you better and maybe you help them become better too? That’s my very special relationship with Paul Greenberg. Over the last few years, Paul’s set out to release his latest masterpiece, “The Commonwealth of Self-Interest.” He invited some of his closest friends to contribute including Bruce Temkin, Ray Wang,…

Customer Experience In The Age Of Digital Distraction

Customer Experience In The Age Of Digital Distraction

Tamara McCleary is a dear friend.  I was so happy when I joined her on SAP’s Tech Unknown podcast, a show that features “discussions from the edge of next.” Honestly, I didn’t know she was going to be the host. So, it was all the more special. Our conversation focused on what has become my next keynote topic/presentation, “Experience in the Age of Digital Distraction.” The impact of digital distraction on work and everything from CX to EX to experience…

Voices of Customer Experience: Designing the Future of CX Through a Futurist’s Lens

Voices of Customer Experience: Designing the Future of CX Through a Futurist’s Lens

I was recently browsing Twitter, when a tweet by Dennis Wakabayashi caught my attention. It referenced “some of the most important CX voices” and included a shoutout to Mary Drumond, CMO of Worthix, and host of the “Voices of CX Podcast.” Dennis took that moment to “personally recognize and celebrate the amount of hard work Mary is doing every day to shape the industry.” Agreed. Dennis also recognized some of the leading voices that have been featured on Mary’s show…

The Deep Work of CX and Digital Transformation

The Deep Work of CX and Digital Transformation

On 16 April 2019, I was invited by my dear friend Ross Quintana to join the popular, weekly Adobe series “#AdobeChat.” I have to say that it was one of the fastest hours I’d experienced in a long time. In this conversation, we, along with countless forward-thinking executives, discussed “The Deep Work of CX and Digital Transformation.” Of course, I peppered in a bit about Lifescale and how it affects employees and customers. Below, I’ve collected Adobe’s questions along with…

What’s important for CX executives and marketers to consider in 2019?

What’s important for CX executives and marketers to consider in 2019?

A dear friend of mine asked if I would share my ideas for a new report that explored marketing’s role in driving business growth and shaping the future. The answer was, “of course.” If I can be straightforward, marketing for the sake of marketing is exasperating. The elite, but promising marketers know this. They’re focusing on two things that matter to businesses in an era of digital Darwinism, 1) business growth and not decline and 2) the customer’s experience (note…

Brian Solis’ Article on Machine Learning is Referenced in Linkedin Piece About Content Marketing Ideas

Brian Solis’ Article on Machine Learning is Referenced in Linkedin Piece About Content Marketing Ideas

Solis’ article “Marketing and CX Enter the Age of Machine Learning, But Are Businesses Ready” is mentioned and linked to in an article on Linkedin Marketing Solutions blog by Steve Kearns called “What’s Trending: Ideas to Inspire Your Content Marketing.” Solis’ article is at #10 on a list of “What Marketers Were Reading and Sharing Most This Week.” Kears introduces it by writing, “We wrap up this week with an interesting read from Brian Solis on machine learning and how…

Smartphones and Voice-Assisted Devices Create Opportunities for Modern Customer Experiences

Smartphones and Voice-Assisted Devices Create Opportunities for Modern Customer Experiences

Anyone who uses a smartphone can attest to the incredible power of real-time, in-the-moment discovery that leads to decisions and outcomes. But, now in an age of voice-assisted devices, we are further empowered to command information or purchase on-demand. “OK Google, Alexa, Hey Siri, what are the best bluetooth headphones for me?” Or, “Please reorder groceries from last week for delivery tomorrow afternoon.” Like mobile shopping, voice-assisted behavior is also becoming second-nature. Brands must now reimagine the customer journey and…

Customer Experiences Become Memories, Good or Bad, and They Add Up To Your Brand

Customer Experiences Become Memories, Good or Bad, and They Add Up To Your Brand

Customer experience (CX) is the sum of the all interactions a customer has with your business. It’s not enough to measure performance in any one moment. The customer doesn’t care about your individual operations. All they care about is how well they can reach their objective and how they feel along the way (and after). This is where most companies miss opportunities in CX. It’s not a tech or business strategy that can be simply defined by a framework. True…

The Marketing Centre – The Marketing Centre book club: Essential summer reading

The Marketing Centre – The Marketing Centre book club: Essential summer reading

Digital analyst, sociologist and futurist Brian Solis scans the horizon to see what’s next for businesses. Solis doesn’t just explore trends and theories, but offers his vision as to how you can get ahead in uncertain times.

Why Jason chose this book: “Though this was written in 2013 I still think it’s very relevant today. It talks about the ‘dynamic customer journey’, and how every consumer touchpoint on that journey adds or subtracts from the overall customer experience.

“Given that context, it strongly recommends that as a business you need to ‘innovate or die’ with clear priorities on what to address. Solis has written three other books on innovation and consumer trends. ‘What’s the future of business’ is his second one, and he has written two more subsequently expanding on his work. So depending on your knowledge on the subject area, you could start at a different point in Solis’ bibliography.”

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