“Behind every screen, expression, and impression stands a human being… Not a consumer.” – Brian Solis
Brian Solis, one of the world’s most renowned marketing experts, analysts, and writers, made us all remember that brand, before anything else, means experience. It sounds confusing at first, but it’s actually quite logical. Brands use experience as a way of bringing life into the things we care about.
MARTECH Advisor – 2019: The Year of New and Improved Customer Experiences
As Brian Solis, principal analyst and futurist at Altimeter once said, “welcome to a new era of marketing and service in which your brand is defined by those who experience it.”
BizCommunity – #BizTrends2019: 4 Niche E-Commerce Stores Driving Innovation in Online Shopping
Brian Solis explains that by disrupting the traditional brick-and-mortar store, mass online retail commoditised price, service and returns – ultimately convenience. But, as customer expectations evolved, these became everyday and online retailers needed to start seeking new value propositions.
Marketing Land – 2019 Mobile Marketing Predictions From Industry Veterans
Brian Solis, principal analyst and futurist at Altimeter, author of X: The Experience When Business Meets Design. “Mobile marketing becomes less of marketing as we know it and more focused on CX and customer journeys. Instead of upgrading touchpoints, marketing reimagines existing funnels for mobile mindsets, behaviors and expectations…not just devices. Mobile signals feed a new ‘data as a service’ model where marketing aligns with business functions to drive unified performance and growth.”
Inventiva – Online marketplaces must go beyond sales to experiences
That’s the sweeping conclusion of a new report called “The State (and Future) of Digital Marketplaces,” produced by Altimeter principal analyst Brian Solis and published by marketplace technology company Kahuna. More than just selling a product, these platforms will increasingly need to find ways to simplify and integrate the entire customer experience, from discovery to purchasing to delivery.
“It’s an economy with experience as a service,” Solis said. “That facilitating of transactions just isn’t going to be enough for the success of marketplace anymore.”
The Financial Brand – Top 9 Digital Consumer Trends for Financial Marketers in 2019
“The question is no longer just about how to ensure brands appear in key search moments online,” says Brian Solis, ” but also about the type of role brands should play in the conversation – including how they influence and affirm the experiences people are seeking in real life.”
Retail TouchPoints: Holiday Insights Podcast: Extending The Value Of Pop-Ups After They Shut Down
Industry publication Retail TouchPoints recently did a podcast episode on the subject of pop-up stores and how their benefits can be extended past their closing date, and featured Brian Solis talking on the subject.
Yellowstep: 3 Techniques to Better Understand Your Customer Needs
The blog of marketing agency Yellowstep recently did an article on tips for better understanding customer needs, quoting from Brian Solis’ thoughts on the subject.
The Magic of Creativity and Innovation Happens Outside of Your Comfort Zone
In July 2018, I had a chance to speak in Rancho Palo Verdes at the NBJ Summit. I think I would move to the area given the opportunity. It’s a wonderful oasis in between the [INSERT ADJECTIVE/S HERE] of Southern California and the serenity of a beachside community. Before walking off stage, I noticed a graphic recording by The Sketch Effect off to my left. I missed it during my presentation, but was more than curious about what was captured…
Through a Research Lens: What Captured My Attention in 2018 and What’s in My Purview for 2019
Prophet’s Emily Schreck recently interviewed the Altimeter analysts to spotlight some of the things that we never get a chance to share, such as what we’re working on, what has our attention and what’s on the horizon. Schreck’s piece is now live. This year has been a whirlwind for Altimeter’s famed analysts; Charlene Li, Brian Solis, Susan Etlinger and Omar Akhtar. The team has published several new research reports, presented keynote speeches at top global industry conferences, and helped some…
