Studying the impact of innovation on business and society

Tag: dan tynan

To innovate or advance digital transformation, look outside your industry

To innovate or advance digital transformation, look outside your industry

My good friend and journalist Dan Tynan wrote two exceptional pieces on digital transformation in Adweek, “5 Steps for Digitally Transforming Your Marketing to Be More Responsive to Customer Needs” and “Why Old-School Brands Like Gap Need to Learn New Tricks to Survive in the Digital Age.” If you’re not in marketing, please don’t stop reading yet! This is bigger than marketing. This is about organizational innovation and transformation. Dan and I spent time together talking through what digital transformation…

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