Studying the impact of innovation on business and society

Tag: demo

Social Media Killed the Press Release Star

A New Year is upon us and I think I’ll start off the New Year with a rededication to the Social Media Release (SMR), the Social Media Club, and why the hell all of this will matter to marketing, communications and PR professionals this year. The truth is that somewhere along the way, a few of those who “got it” embraced it as their own, those who are just now learning about it are “not getting” it, and a few…

Live from DEMOfall – 9/26/06

Photo Credit: Greg Narain of Social Roots Welcome and opening remarks by Chris Shipley, Executive Produce, DEMO Conferences It’s time for a Ballroom Blitz as the music blared and the lights dimmed. In a dramatic fashion, images from previous events cycled through on the two gigantic screens on either side of the stage, leading up to Chris Shipley’s arrival. Her presence, as always is nothing less than impressive. Her opening remarks were focused and poignant, claiming that this DEMO would…

Live from DEMOfall 2006 Monday 9/25/06

  Today was a day of rehearsals, pavilion setup and a presenter’s briefing courtesy of the DEMO cast and crew. After setup, we had a bit of time to kill, and then it was off to the 6 p.m. event reception. Talk about pulling out all of the stops! It was an incredible mix of demonstrators, attendees and media – along the harbor outside the Sheraton, which also partly bordered the poolside with lively waterfalls. The crowd Chris Shipley DEMO…

Live from DEMOfall 2006 9/24

It’s 9/24, and DEMO is about to launch. In fact, I’m already in San Diego and we just finished-up our rehearsal. In case you have never been to a DEMO event, they’re technically “THE” launchpad for many, many leading companies, includuing Palm, HandSpring, and eTrade. Presenters have only six minutes to present their company and new product/service in front of the industry’s most prominent players. I will post updates and photos from the show here , so check back daily….

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