Studying the impact of innovation on business and society

Tag: design

Consumers Don’t Want Products And Services, They Want Experiences

Consumers Don’t Want Products And Services, They Want Experiences

    Following my presentation at Adobe Summit, I sat down with CMO.com‘s Giselle Abramovich (also my dear friend) back stage to discuss the importance of experience design and the future of brand in a digital economy. I also got to share the inspiration behind, X: The Experience When Business Meets Design. In this in-depth interview, we also explored my research, work and ideas about how every company should re-imagine brand for an era of digital Darwinism. The questions and answers cover…

As an Author on Innovation and Digital Darwinism, I Realized that I Needed to Upgrade My Work

As an Author on Innovation and Digital Darwinism, I Realized that I Needed to Upgrade My Work

As someone who studies the impact of innovative technologies on markets and societies, I found it ironic to write books on the subject that were strongly rooted in traditional channel formats. I struggled with the paradox of urging people to challenge conventions when I clearly couldn’t follow suit. So, going back to the my first solo book, ENGAGE!, in 2010, and with every book following, I borrowed from iconic Hollywood trailers to promote each title. But the books themselves, were still…

WTF!? What’s the Future of Business: Changing the Way Businesses Create Experiences

WTF!? What’s the Future of Business: Changing the Way Businesses Create Experiences

It’s amazing what you discover after sorting through years of files just waiting for attention… GetAbstract takes great books and summarizes them for today’s busy executives and entrepreneurs. One such book is, What’s the Future of Business aka WTF. For those who do not want the rich visual and immersive analog experience, GetAbstract has done the hard work for you. There’s also an audio summary available (click the mp3 icon). And, while you’re there, it seems I have an entire…

It’s Time to Upgrade the RFP for Mobile Only Customer Journeys and Experiences

It’s Time to Upgrade the RFP for Mobile Only Customer Journeys and Experiences

An unpublished research interview with Erica D’Aloia, Manager of Ecommerce Traffic for Godiva Chocolatier. The topic explored the idea of upgrading RFPs for CMOs to consider the mobile customer journey uniquely. Special thanks to Mike Grehan of Acronym. How are micro-moments and shift in mobile behavior shaping the RFP process (or not)? How are micro-moments changing marketing strategies?  The word ‘Mobile Behavior’ initially threw me off – where I think of this more as use and importance of a device. I…

Solving for X: The Rise of Experience Innovation

Solving for X: The Rise of Experience Innovation

I’ve known Judith Aquino for several years now. Her work in customer experience is extensive and her connections in the space are deep. Shortly after the release of X: The Experience When Business Meets Design, I caught up with Judith to talk about the rise of experience innovation. She published our conversation in Customer Strategist, and I was able to get a downloadable PDF as well. I wanted to share our conversation with you… Solving for X: Why the Future…

The New Kodak Moment and the Rise of Experience Innovation

The New Kodak Moment and the Rise of Experience Innovation

I live several lives. As a digital analyst and futurist, I study disruptive technology and its impact on businesses and markets. As a digital anthropologist, I study the effects of disruptive technology on societies and us as individuals. In both cases, I am frequently asked to share the “state of” industries and also play out defined scenarios over the next several years. Recently, I took a break from my industry work to focus on the personal side of digital disruption…

Mind, Body, Spirit with Dr. Kayte

Mind, Body, Spirit with Dr. Kayte

One of the things I love most about the Lifescale experience, is the entirely new adventures on which I’m whisked away. One such experience was the result of attending “The Rising Glen Collective” in Hollywood recently. I was asked to present on the story behind the book to a curated group of artists, entrepreneurs, athletes, experts and executives in an intimate setting–in a beautiful Hollywood Hills home over looking Los Angeles. Boy, was I nervous. Following the event, I met…

The Future of Work and Innovation is Tied to Personal Creativity, Productivity and Happiness

The Future of Work and Innovation is Tied to Personal Creativity, Productivity and Happiness

 What?…Me?…Distracted!?… Yes. You. Us. We are all distracted and have been increasingly so for a long time. But, this isn’t a story about distraction. This is a story about how we, with the help of seductive tech and real-time experiences, disrupted our creativity, promise and happiness. To explain more, I wanted to share a very special conversation with my friends at Gapingvoid Culture Design Group. I’ve had the pleasure to work with them on some of the most creative project…

The Magic of Creativity and Innovation Happens Outside of Your Comfort Zone

The Magic of Creativity and Innovation Happens Outside of Your Comfort Zone

In July 2018, I had a chance to speak in Rancho Palo Verdes at the NBJ Summit. I think I would move to the area given the opportunity. It’s a wonderful oasis in between the [INSERT ADJECTIVE/S HERE] of Southern California and the serenity of a beachside community. Before walking off stage, I noticed a graphic recording by The Sketch Effect off to my left. I missed it during my presentation, but was more than curious about what was captured…

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