Studying the impact of innovation on business and society

Tag: digital business model innovation

The Digital Change Agent’s Manifesto How the People Behind Digital Transformation Lead Change From Within

The Digital Change Agent’s Manifesto How the People Behind Digital Transformation Lead Change From Within

Several years ago, I published research that I believe is actually more meaningful today. In a post-pandemic world where every company is accelerating digital transformation, executives cannot miss the opportunity to transform their business for a new economy. “Leaders must reassess how digital technologies and information can create new customer value. The alternative is to try to succeed in a digital economy with a pre-digital value proposition.” – Jeanne Ross, organizational theorist, principal research scientist at MIT Sloan School of…

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