Studying the impact of innovation on business and society

Tag: digital darwinism

Top Futurist Speaker, Brian Solis Can Help Your Audience Win the Innovation Game

Top Futurist Speaker, Brian Solis Can Help Your Audience Win the Innovation Game

We live in an era of what leading digital anthropologist, futurist and best-selling author Brian Solis coined as #DigitalDarwinism. These are disruptive times and they challenge everyone…leaders and executives, employees, customers, and partners…the list goes on. Brian has dedicated his career to understanding digital disruption, predicting trends and helping leaders shape the future they want to see. As a world-renowned keynote speaker, Brian also has a unique gift of humanizing digital trends to make transformation and innovation meaningful and even inspiring. He’s…

Brian Solis Interviews Former North American EVP & CMO of Nestle Waters About Using Technology to Better Understand Their Customer Journey

Brian Solis Interviews Former North American EVP & CMO of Nestle Waters About Using Technology to Better Understand Their Customer Journey

In a Clickz.com article by Jacqueline Dooley called “How Nestle Waters uses marketing technology to drive growth, the author draws on an interview Solis did with Antonio Sciuto, the former North American EVP & CMO of Nestle Waters. In the interview, he explains some of the ways NW was using technology to better understand their customer journey at that time. The interview grew out of research that Solis’ firm Altimeter did on Digital Darwinism, which revealed that the most digitally…

Themediaonline Article on Client/Agency Relationships References Brian Solis’ “Digital Darwinism”

Themediaonline Article on Client/Agency Relationships References Brian Solis’ “Digital Darwinism”

In an article on Themediaonline by Herman Degener titled, “We need to like you: why client/agency relationships matter,” the author makes reference to Solis’ concept of “digital Darwinism.” He mentions it after discussing the premise of the article in a question: “Just how relevant, or valid, is the client-agency relationship these days?” Degener writes: “There’s a saying that Brian Solis coined called digital-Darwinism, it’s when technology and society evolves faster than humans. Scary, I know. But similar to how we…

Brian Solis’ Keynote at PegaWorld 2019: The Humanization of CX In an Era of AI

Brian Solis’ Keynote at PegaWorld 2019: The Humanization of CX In an Era of AI

In a keynote at PegaWorld 2019, Solis – billed on their site as a “leading digital anthropologist, bestselling author and keynote speaker” – shares how AI and a bit of ingenuity and imagination can unlock an entirely new generation of customer experiences that become the standard for everyone else to follow. His premise is that AI is promising the automation of customer engagement to scale intelligent, real-time CX to survive digital Darwinism. The future has two possibilities, however. We can…

Brian Solis Shares 5 Laws of Resilient Innovation via Singularity U

Brian Solis Shares 5 Laws of Resilient Innovation via Singularity U

Reflective of its title “5 Laws of Resilient Innovation,” an article posted on the Singularity University site, Brian Solis shares his observation of trends and best practices that help businesses explore ways forward. Solis starts the piece talking about his concept of Digital Darwinism and why in this current world, companies need to adapt…or die. “Right now,” he writes, “there are new breeds of investors, startups, competitors, and operating models with the sole purpose of exploiting vulnerabilities. In themselves, this…

11 Trends To Help Brands Compete Against Digital Darwinism

11 Trends To Help Brands Compete Against Digital Darwinism

My friend Alison DeNisco Rayome is Senior Editor at TechRepublic. We recently talked about how progressive retailers are leading digital transformation. I wanted to share our conversation with you here as I feel the ideas (and links) can help any organization thrive in an era of digital Darwinism! TechRepublic: Generally speaking, where would you say most companies stand in terms of digital transformation efforts right now? Brian Solis: I’m recently published the 2018-2019 State of Digital Transformationand its surprising how…

The Future of Business is Under Construction and You are Its Architect

The Future of Business is Under Construction and You are Its Architect

WTF? What’s the future…? Disruptive technologies are hailed as catalysts for business transformation. But they are merely enablers for defining a new genre of market relevance and leadership. Among the subjects of disruption, how we work, market, sell, and serve requires nothing less than remodeling and in many cases, complete redesign. The reality is that the future of business is always under construction. Yet, the state of business as usual is still pervasive and very much rooted in the past….

This is the Ultimate Catalyst for Change…is You

This is the Ultimate Catalyst for Change…is You

Sometimes I just have to pinch myself. I was invited to speak at a Bayer innovation event in Germany to the executives responsible for leading digital transformation. As I was sharing my work and observations, I noticed a different kind of graphic recorder was present. Rather than illustrating the conversation in real-time, the talk was presented as an actual digitally printed banner moments after the key segments of the talk. Here is a visual summary… This is the ultimate catalyst…

Brian Solis Is Interviewed On Revoo Blog Podcast People Tell Richard Stuff

Brian Solis Is Interviewed On Revoo Blog Podcast People Tell Richard Stuff

Solis was interviewed by Reevoo Founder and entrepreneur Richard Anson, who on his podcast People Tell Richard Stuff tracks down the marketers, businesspeople and characters he admires for a half-hour chat about how they got started, where they’re going and what’s happening in their industry. Solis and Anson covered a wide range of topics: Online/offline mergers and acquisitions (like Amazon/Whole Foods) and the strategy behind them; Why removing beers from the office can be a fatal move; Digital transformation done…

Digital Transformation 101

Digital Transformation 101

Digital transformation is an essential topic at leading technology publications these days. One such outlet, TechRepublic, is a favorite of mine. I spent time with Olivia Krauth on the subject and I wanted to share our conversation with you here. It serves as a solid foundation for taking digital transformation beyond IT and into a business performance enablement role across the enterprise. Generally, what does it mean to digitally transform? The definition of digital transformation has expanded to cover everything…

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