Studying the impact of innovation on business and society

Tag: digital darwinism

Brian Solis’ “Digital Darwinism” Is Referred To In A CIOReview Article Spotlighting Microsoft Azure

Brian Solis’ “Digital Darwinism” Is Referred To In A CIOReview Article Spotlighting Microsoft Azure

  A trademark “Solis-ism” is prominently referred to in a CIOReview article in CIOReview by Rob Moyer, Senior VP, Cloud, Mobility and IoT for Syntex Corporation. The piece, titled, “Simplicity of Microsoft Azure’s IoT Solutions Makes Possible Rapid, Scalable Solutions,” the author discusses the promise of IoT technology and Microsoft’s huge $5 billion investment over the next four years in its Azure platform. He writes, “Microsoft is strategically positioning Azure at the center of that future by lighting up products…

Marketing Magazine says, “When Solis speaks, the market listens.”

Marketing Magazine says, “When Solis speaks, the market listens.”

In a new article discussing digital Darwinism and customer experience, Marketing Magazine of Australia digs into Solis’s latest research report, The Real-Time and Predictive Commerce Playbook for CMOs. The magazine reports, “When Solis speaks, the market listens” and goes on to quote Solis as saying, “human-centred innovation is needed to compete in an era of digital Darwinism. And for marketers, to become human-centred is to become customer-centric. In other words, brands must understand their evolving customers in real time to…

Brian Solis Quoted At The Top of an International Policy Digest Article On Innovation

Brian Solis Quoted At The Top of an International Policy Digest Article On Innovation

  In a cleverly written International Policy Digest (IPD) article (“Don’t Tell Us How To Make Watches”) that is ultimately about the importance of innovation and a forward thinking, growth driven mindset in the corporate environment, authors Munr Kazmir and Brooke Bell enjoy mentioning the shortsighted folks and companies that missed out on major success and profits due to limited thinking. The piece begins with two key quotes that introduce the theme, including this from Solis: “We are looking at…

Digital Darwinism: What Killed Borders, Blockbuster and Toys R Us and How to Survive

Digital Darwinism: What Killed Borders, Blockbuster and Toys R Us and How to Survive

We live in an era of “digital Darwinism,” a time when technology and society are evolving faster than the ability of many organizations to adapt. It is for this reason (along with a myriad of other problems of course) that in fact killed Borders, Blockbuster, Toys “R” Us and the like. Not only did digital Darwinism cost us close to a half billion job, it’s only accelerating. As Leon C. Megginson once said in paraphrasing Charles Darwin’s Origin of the…

In Pursuit of Relevance

In Pursuit of Relevance

Welcome to irrelevance. Population: most of management by @gapingvoid and @briansolis What does it mean to be relevant today? We live and work in an era of digital Darwinism, where technology and society are evolving away from yesterday’s norms, mindsets, values, and behaviors. Most companies want to be customer and employee centric. Most executives believe that their work matters to employees and customers. But the reality is that customers and employees are changing as times, trends and tastes evolve. They’re…

The Importance of Experience Design and the Future of Brand

The Importance of Experience Design and the Future of Brand

Customers today are accidental narcissists. Tomorrow is an entirely new game brands, CX strategists and marketers. Disruption is a gift either given to you or by you. Knowing this, we are still making mistakes in creating meanignful experiences to a new generation of connected, impatient and demanding customers. We get stuck in legacy thinking, playbooks and metrics rather than innovate and disrupt to fully capitalize on new digital opportunities. Following my presentation at Adobe Summit, I had the opportunity to…

WTF: What’s The Future of Travel and Hospitality?

WTF: What’s The Future of Travel and Hospitality?

We live in an era of digital Darwinism as technology and its impact on consumers continue to rapidly evolve. The question is, where do we fall in the evolution and how does this transformation impact consumer travel and the travel industry? I was invited to share my research and ideas about the future at World Travel Market London. I also presented on travel’s progression toward an “experience economy” and the need to shift from destination to experiential products/services. In order to…

Stop Talking About a Customer-Centered Culture and Build It Already

Stop Talking About a Customer-Centered Culture and Build It Already

In 2016, I had the opportunity to visit my mother’s birthplace, Madrid, Spain, and keynote the inaugural Digital Business World Congress (DES). I was invited to present on the business implications of experience design and also the state and future of artificial intelligence (AI) and customer experience (CX). Leading up to the event, I was invited to participate in a media tour to promote my arrival in Spain. The topics ranged from digital transformation to CX to disruptive technologies to corporate innovation….

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