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Tag: digital lifestyle

Brian Solis Offers Best Practices for Delivering Micro Moments on Cisco’s Connected Futures Site

Brian Solis Offers Best Practices for Delivering Micro Moments on Cisco’s Connected Futures Site

  Solis is featured and quoted throughout Kevin Delaney’s article “Defying Demographics: Today’s Hyperconnected Consumer ‘Generation’” on Cisco’s Connected Futures site. Solis is introduced into the piece defining his concept of Generation C: ““Generation C is a concept I developed to categorize this new connected customer.” Unlike traditional demographic groups, Solis explains, Gen C is “psychographic” — defined not by age, geography, or income, but by behavior. That is, digital behavior. Its members could include your precocious pre-teen or your…

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