Studying the impact of innovation on business and society

Tag: digital narrative alliance

The Art of Storytelling in an Era of Connected Audiences

The Art of Storytelling in an Era of Connected Audiences

Once upon a time, brands and agencies set out to tell the most engaging, transparent and shareable stories the world had ever seen. Little did they know, the audience would become storytellers in their own right. That signal, that certain spark to break the fourth wall to connect with audiences had since extinguished. The world moved on. Now, everyone was connected and everyone not only had stories to tell and experiences to share, there were devices, platforms and channels to…

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