Studying the impact of innovation on business and society

Tag: digital sense

You are not a digital marketer…at least not yet

You are not a digital marketer…at least not yet

There are no shortage of books to help you become a modern or innovative marketer. At the same time, there is a scarcity of useful, actionable and thought-provoking content to actually help you excel. My good buddies Travis Wright and Chris J. Snook hope to change add value to your marketing ambition with their new book, “Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology and Customer Experience.” The duo approached me to write the…

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