Studying the impact of innovation on business and society

Tag: digital transformaiton

Econsultancy – What Are “Change Agents” and Why Are They the Future of Organisational Culture?

Econsultancy – What Are “Change Agents” and Why Are They the Future of Organisational Culture?

The skills required to make someone a change agent are best summarised in the Digital Change Agent’s Manifesto, published by author and digital analyst Brian Solis. According to Solis, a change agent “can rise from anywhere in the organization….anyone who builds digital programs, infrastructure and capabilities as a part of their work or because they are passionate about digital can become a digital change agent.”

The manifesto also outlines four critical roles that change agents tend to assume some or all of within their organisations:

Data gatherer and storyteller
Influencer
Relationship builder
Champion
All of these are functions that, in Solis’ words, “actively foster agility, instill confidence, and promote communication and collaboration”.

Report: Some Brands Go All In on Mobile; Others Suffer from Mobile Mediocrity

Report: Some Brands Go All In on Mobile; Others Suffer from Mobile Mediocrity

Consumers aren’t just going digital, they’re also becoming increasingly mobile. To them, mobile isn’t the second screen, it’s the first screen. Brands however, struggle to keep up with them and as a result, mobile strategies are off target or underwhelming. This finding among many others is the result of new research conducted by my colleague Jaimy Szymanski and me. I’m proud to announce that the report, The Inevitability of a Mobile-Only Customer Experience, is available today for immediate download. Mobile…

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