Studying the impact of innovation on business and society

Tag: digital transformation

Dear executives, find and empower your change agents, innovators and intraprenuers

Dear executives, find and empower your change agents, innovators and intraprenuers

I’ve spent the better part of 20 years studying innovation and specifically, the past several years studying the people behind digital transformation. One universal truth I’ve found time and time again is that, in the face of disruption, the most meaningful and lasting change is always human. But, that spark, vision, or drive to change doesn’t always come from the top. Many times, there are those unsung heroes who feel, see or know at their very core, what needs to…

Through a Research Lens: What Captured My Attention in 2018 and What’s in My Purview for 2019

Through a Research Lens: What Captured My Attention in 2018 and What’s in My Purview for 2019

Prophet’s Emily Schreck recently interviewed the Altimeter analysts to spotlight some of the things that we never get a chance to share, such as what we’re working on, what has our attention and what’s on the horizon. Schreck’s piece is now live. This year has been a whirlwind for Altimeter’s famed analysts; Charlene Li, Brian Solis, Susan Etlinger and Omar Akhtar. The team has published several new research reports, presented keynote speeches at top global industry conferences, and helped some…

The Importance of Having a Purpose in Digital Transformation and Innovation

The Importance of Having a Purpose in Digital Transformation and Innovation

So many companies are investing in digital transformation and corporate innovation strategies to compete for the future.  They’re typically led by technology and aimed at growth areas such as customer experience (CX). In actuality, these efforts are most often not that innovative…they’re a bit more iterative than groundbreaking.  That’s ok, but these times necessitate a balance of innovation and iteration. Many organizations are simply investing in new technologies and expertise to simply modernize legacy models, processes and systems. However, to…

The Human Dimension of Innovation and Digital Transformation

The Human Dimension of Innovation and Digital Transformation

Any time I get to visit Madrid, Spain (España!), I take it. It’s where my mother was born and it’s where much of my family still reside. I used to visit every other year going back to my earliest of years. I miss it, I miss my family and I hope to visit again soon. During my last trip, I had the opportunity to partner with BBVA and Oracle to present to executives from Spanish companies on the state and…

In Pursuit of Relevance

In Pursuit of Relevance

Welcome to irrelevance. Population: most of management by @gapingvoid and @briansolis What does it mean to be relevant today? We live and work in an era of digital Darwinism, where technology and society are evolving away from yesterday’s norms, mindsets, values, and behaviors. Most companies want to be customer and employee centric. Most executives believe that their work matters to employees and customers. But the reality is that customers and employees are changing as times, trends and tastes evolve. They’re…

The Importance of Experience Design and the Future of Brand

The Importance of Experience Design and the Future of Brand

Customers today are accidental narcissists. Tomorrow is an entirely new game brands, CX strategists and marketers. Disruption is a gift either given to you or by you. Knowing this, we are still making mistakes in creating meanignful experiences to a new generation of connected, impatient and demanding customers. We get stuck in legacy thinking, playbooks and metrics rather than innovate and disrupt to fully capitalize on new digital opportunities. Following my presentation at Adobe Summit, I had the opportunity to…

How to Transform Digital Customer Experiences for the Connected Customer

How to Transform Digital Customer Experiences for the Connected Customer

Digital transformation is only becoming more prominent in driving business modernization. Yet today, it is rarely designed, led and managed as one, sweeping, coordinated effort across the enterprise. Eventually companies get there as outlined in “The 6 Stages of Digital Transformation.” But, most of the time it starts disparately in pockets across the organization. Many business units learn and progress independently before regrouping with the rest of the organization to then move in unison and with purpose. This is why the…

To innovate or advance digital transformation, look outside your industry

To innovate or advance digital transformation, look outside your industry

My good friend and journalist Dan Tynan wrote two exceptional pieces on digital transformation in Adweek, “5 Steps for Digitally Transforming Your Marketing to Be More Responsive to Customer Needs” and “Why Old-School Brands Like Gap Need to Learn New Tricks to Survive in the Digital Age.” If you’re not in marketing, please don’t stop reading yet! This is bigger than marketing. This is about organizational innovation and transformation. Dan and I spent time together talking through what digital transformation…

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