Studying the impact of innovation on business and society

Tag: digital transformation

The Rise of Digital Darwinism and the Real-world Business Drivers for Digital Transformation

The Rise of Digital Darwinism and the Real-world Business Drivers for Digital Transformation

When I had an incredible opportunity to join Salesforce as the Global Innovation Evangelist, I jumped in with both feet. Shortly before starting, I partnered with long-time friend Sandy Carter at AWS to develop a playbook that helped AWS partners accelerate their digital transformation and innovation services to then do the same for organizations around the world. This is only more important now than when I wrote it. Setting the stage to transform your business Digital transformation (DX) is shaping…

Building Trust in Digital Business

Building Trust in Digital Business

It now seems like a lifetime ago. Shortly before the onset of COVID-19 and my joining Salesforce as the Global Innovation Evangelist, I flew to London to participate in an expert panel on software defined networking (SDN) and the future of digital transformation. While digital transformation itself has been disrupted in the time since, SDN, like many enabling and mission-critical technologies are more important now than ever. I recently stumbled across unpublished material that I wanted to share with you…

The age of tech-enabled trust

The age of tech-enabled trust

Shortly before I joined Salesforce as the Global Innovation Evangelist, I was asked to write the forward to Vodafone Business’ report on software defined networking (SDN) and the role of trust in digital businesses. I wanted to share the foreword with you here… Introduction We live and work in an era of what I call “digital Darwinism,” when disruptive technology is rapidly evolving and so are its effects on markets and society. Over the past decade, digital transformation has emerged…

The COVID-19 pandemic led to a seismic shift in consumer behavior and the future of brand

The COVID-19 pandemic led to a seismic shift in consumer behavior and the future of brand

The first issue of CORE Magazine published by Epsilon features some of my new research on disruption, the Novel Economy and new consumerism. I’d like to share it with you below… The Ultimate Disruption: The COVID-19 pandemic led to a seismic shift in consumer behavior As the virus swept the globe, brands changed how they inter- acted with customers due to social distancing and stay-at- home orders. Consumer perspectives about making purchases also shifted with fluctuations in the stock market, skyrocket-…

COVID-19 Gives Rise to the Novel Economy – Not Yet a New Normal

COVID-19 Gives Rise to the Novel Economy – Not Yet a New Normal

When COVID-19 started to shut down the world and rock humanity to its core, the world was left without a defense mechanism or a playbook. Suddenly, everything was thrust into disarray with organizations and leaders alike scrambling to respond, to find stability, and ensure business continuity. In my research at Salesforce, I focused on how customers (and employees) were evolving as a result of pandemic disruption and how businesses could use these real-time insights to guide organizational and digital transformation…

Digital transformation: Inventing the Future We Want

Digital transformation: Inventing the Future We Want

Karen Roby is a long-time friend and also a reporter for TechRepublic/CBS Interactive. Every now and then, we spend time together exploring the future of digital transformation and innovation. After I joined Salesforce, she invited me on her show to talk about my new areas of research and thought leadership. I wanted to share our conversation with you here. TechRepublic’s Karen Roby talked with analyst Brian Solis about the impact of COVID-19 on digital transformation. The following is an edited…

The Humanization Of CX In An Era Of AI

The Humanization Of CX In An Era Of AI

AI is promising the automation of customer engagement to scale intelligent, real-time CX to survive digital Darwinism. The future has two possibilities however. We can automate and scale the standards and capabilities for CX as we’ve come to define and shape them over the decades. Or, we can use AI as a mechanism to deliver personalized, on-demand experiences that connected customers are learning to expect from their favorite digital-native apps and services. In this special session at PegaWorld 2019, I…

Unlocking New Growth Opportunities Through Digital Transformation: A Special Webinar with Aera Technology and Brian Solis

Unlocking New Growth Opportunities Through Digital Transformation: A Special Webinar with Aera Technology and Brian Solis

Webcast: Unlock New Growth Opportunities through Digital Transformation March 12, 2020, 2:00 pm EDT (11:00 am PDT) Over the last 20 years, digital-native companies — like Amazon, Netflix, Stitch Fix and Carvana, have transformed how people consume — from movies and television shows delivered digitally, to physical products at your doorstep in a matter of hours. While these companies have clearly set a new bar for convenience and consumer experience, they have also opened the door to new types of…

2020 Enterprise Technology Trends: Digital Transformation, AI, Cognitive Automation and Quantum Computing

2020 Enterprise Technology Trends: Digital Transformation, AI, Cognitive Automation and Quantum Computing

Karen Roby is a veteran reporter for TechRepublic and ZDNet. Every so often, we get together to talk the latest tech trends and explore how organizations can successfully navigate their path forward. In our latest conversation, we talk about the state of digital transformation, quantum computing, customer experience, and enterprise innovation. Please watch the video here. Full article here. Analyst Brian Solis explains why he is also excited about quantum computing, cognitive automation, and robotic process automation. Karen Roby: You…

TechRepublic Features Brian Solis in Story About Digital Transformation Trends

TechRepublic Features Brian Solis in Story About Digital Transformation Trends

TechRepublic’s Macy Bayern covered the release of Frost & Sullivan’s latest analysis, “Top End User Priorities in Digital Transformation, Global, 2019.” To add expert perspective to these important trends, Bayern reached out to digital analyst and futurist Brian Solis. The article features highlights from their excellent conversation. The unabridged transcript of their discussion is here. The retail (44%) and transportation (43%) industries are leading the pack in digital transformation. “Frost & Sullivan define digital transformation in a very traditional sense,…

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