Studying the impact of innovation on business and society

Tag: digital transformation

Introducing Generation-N, The New Customer Defining the Novel Economy

Introducing Generation-N, The New Customer Defining the Novel Economy

Meet Generation-Novel, the new critical customer segment created by the pandemic. Before COVID (BC), your customer was already living a digital ritual of mobile, social, real-time for work, play and endless sharing and consumption. Now, with shelter in place and general fear of getting sick, customers are only becoming more and more digital. It’s not just for the early adopters or younger generations. Everyone is becoming equally digital because they have to. But it’s not just about tech and the…

This is not the new normal or the next normal: that’s for everyone else

This is not the new normal or the next normal: that’s for everyone else

We talk about the ‘new normal’ or the ‘next normal’, but for world-renowned digital anthropologist and author Brian Solis, ‘normal’ was part of the problem. In this powerful talk, he explains how the pandemic has accelerated digital transformation for the better and paved the way for disruptive innovation with technologies like 5G. Now more than ever, we need new ideas, partnerships and mindsets that unlock creativity and imagination to deliver sophisticated new experiences for business customers and consumers. I recently…

How COVID-19 and the “Novel Economy” is changing the way customers respond to businesses

How COVID-19 and the “Novel Economy” is changing the way customers respond to businesses

TechRepublic’s Karen Roby spoke with Brian Solis, global innovation evangelist at Salesforce and bestselling author of several books, about what he calls Generation N and how the COVID-19 pandemic has affected business. The following is an edited transcript of their conversation.  Karen Roby: How our lives have changed since we last talked! This is why I was really glad to talk to you today, because Generation N! This is a concept I want you to explain, and tell everybody,…

The Rise of Digital Darwinism and the Real-world Business Drivers for Digital Transformation

The Rise of Digital Darwinism and the Real-world Business Drivers for Digital Transformation

When I had an incredible opportunity to join Salesforce as the Global Innovation Evangelist, I jumped in with both feet. Shortly before starting, I partnered with long-time friend Sandy Carter at AWS to develop a playbook that helped AWS partners accelerate their digital transformation and innovation services to then do the same for organizations around the world. This is only more important now than when I wrote it. Setting the stage to transform your business Digital transformation (DX) is shaping…

Building Trust in Digital Business

Building Trust in Digital Business

It now seems like a lifetime ago. Shortly before the onset of COVID-19 and my joining Salesforce as the Global Innovation Evangelist, I flew to London to participate in an expert panel on software defined networking (SDN) and the future of digital transformation. While digital transformation itself has been disrupted in the time since, SDN, like many enabling and mission-critical technologies are more important now than ever. I recently stumbled across unpublished material that I wanted to share with you…

The age of tech-enabled trust

The age of tech-enabled trust

Shortly before I joined Salesforce as the Global Innovation Evangelist, I was asked to write the forward to Vodafone Business’ report on software defined networking (SDN) and the role of trust in digital businesses. I wanted to share the foreword with you here… Introduction We live and work in an era of what I call “digital Darwinism,” when disruptive technology is rapidly evolving and so are its effects on markets and society. Over the past decade, digital transformation has emerged…

The COVID-19 pandemic led to a seismic shift in consumer behavior and the future of brand

The COVID-19 pandemic led to a seismic shift in consumer behavior and the future of brand

The first issue of CORE Magazine published by Epsilon features some of my new research on disruption, the Novel Economy and new consumerism. I’d like to share it with you below… The Ultimate Disruption: The COVID-19 pandemic led to a seismic shift in consumer behavior As the virus swept the globe, brands changed how they inter- acted with customers due to social distancing and stay-at- home orders. Consumer perspectives about making purchases also shifted with fluctuations in the stock market, skyrocket-…

COVID-19 Gives Rise to the Novel Economy – Not Yet a New Normal

COVID-19 Gives Rise to the Novel Economy – Not Yet a New Normal

When COVID-19 started to shut down the world and rock humanity to its core, the world was left without a defense mechanism or a playbook. Suddenly, everything was thrust into disarray with organizations and leaders alike scrambling to respond, to find stability, and ensure business continuity. In my research at Salesforce, I focused on how customers (and employees) were evolving as a result of pandemic disruption and how businesses could use these real-time insights to guide organizational and digital transformation…

Digital transformation: Inventing the Future We Want

Digital transformation: Inventing the Future We Want

Karen Roby is a long-time friend and also a reporter for TechRepublic/CBS Interactive. Every now and then, we spend time together exploring the future of digital transformation and innovation. After I joined Salesforce, she invited me on her show to talk about my new areas of research and thought leadership. I wanted to share our conversation with you here. TechRepublic’s Karen Roby talked with analyst Brian Solis about the impact of COVID-19 on digital transformation. The following is an edited…

The Humanization Of CX In An Era Of AI

The Humanization Of CX In An Era Of AI

AI is promising the automation of customer engagement to scale intelligent, real-time CX to survive digital Darwinism. The future has two possibilities however. We can automate and scale the standards and capabilities for CX as we’ve come to define and shape them over the decades. Or, we can use AI as a mechanism to deliver personalized, on-demand experiences that connected customers are learning to expect from their favorite digital-native apps and services. In this special session at PegaWorld 2019, I…

1 2 3 4 15
Join Our Mailing List

You have Successfully Subscribed!

Stay Connected
Twitter