Studying the impact of innovation on business and society

Tag: digital

Three Brand Storytelling Misconceptions That Are Holding You Back

Three Brand Storytelling Misconceptions That Are Holding You Back

Guest Post by Ekaterina Walter and Jessica Gioglio In the era of the connected digital consumer, brand storytelling needs to undergo a radical shift. For many companies, brand storytelling has become a buzzword, a way to support marketing campaigns or polished commercials. So much so, that we’ve lost our focus on the heart and soul of brand storytelling. It’s time we took the BS out of brand storytelling and focus on what truly matters: building the meaningful and relevant connections…

Through a Research Lens: What Captured My Attention in 2018 and What’s in My Purview for 2019

Through a Research Lens: What Captured My Attention in 2018 and What’s in My Purview for 2019

Prophet’s Emily Schreck recently interviewed the Altimeter analysts to spotlight some of the things that we never get a chance to share, such as what we’re working on, what has our attention and what’s on the horizon. Schreck’s piece is now live. This year has been a whirlwind for Altimeter’s famed analysts; Charlene Li, Brian Solis, Susan Etlinger and Omar Akhtar. The team has published several new research reports, presented keynote speeches at top global industry conferences, and helped some…

A Prelude to Innovation: Figure Out How The World is Changing and How To Be More Relevant as It Evolves

A Prelude to Innovation: Figure Out How The World is Changing and How To Be More Relevant as It Evolves

There are many places in this world I hope to one day experience. On that list was Sofia, Bulgaria. I use the past tense as I’m so happy to report that I had the opportunity to visit this beautiful city (and country) for the DigitalK conference. What a great event! I presented on topic that I refer to as “A Prelude to Innovation.” It’s meant to spotlight the important actions and events serving as the introduction to innovation itself. Shortly…

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