Studying the impact of innovation on business and society

Tag: digital

It’s Time to Escape from the Dark Side of Distractions to Live a Better Life

It’s Time to Escape from the Dark Side of Distractions to Live a Better Life

Are you struggling with any of the following? Focus Procrastination Anxiety Self-esteem Forgetfulness Creativity You are not alone… Somewhere along the way, we have become distracted. Maybe we don’t realize the extent to which our everyday rituals, favorite devices and apps, or where we focus our attention is affecting us. It’s time to escape from the dark side of distractions to live a better life. Introducing Lifescale, a new practice Reading Lifescale is like holding up a mirror, and revealing a…

Three Brand Storytelling Misconceptions That Are Holding You Back

Three Brand Storytelling Misconceptions That Are Holding You Back

Guest Post by Ekaterina Walter and Jessica Gioglio In the era of the connected digital consumer, brand storytelling needs to undergo a radical shift. For many companies, brand storytelling has become a buzzword, a way to support marketing campaigns or polished commercials. So much so, that we’ve lost our focus on the heart and soul of brand storytelling. It’s time we took the BS out of brand storytelling and focus on what truly matters: building the meaningful and relevant connections…

Through a Research Lens: What Captured My Attention in 2018 and What’s in My Purview for 2019

Through a Research Lens: What Captured My Attention in 2018 and What’s in My Purview for 2019

Prophet’s Emily Schreck recently interviewed the Altimeter analysts to spotlight some of the things that we never get a chance to share, such as what we’re working on, what has our attention and what’s on the horizon. Schreck’s piece is now live. This year has been a whirlwind for Altimeter’s famed analysts; Charlene Li, Brian Solis, Susan Etlinger and Omar Akhtar. The team has published several new research reports, presented keynote speeches at top global industry conferences, and helped some…

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