Studying the impact of innovation on business and society

Tag: dx

The Rise of Digital Darwinism and the Real-world Business Drivers for Digital Transformation

The Rise of Digital Darwinism and the Real-world Business Drivers for Digital Transformation

When I had an incredible opportunity to join Salesforce as the Global Innovation Evangelist, I jumped in with both feet. Shortly before starting, I partnered with long-time friend Sandy Carter at AWS to develop a playbook that helped AWS partners accelerate their digital transformation and innovation services to then do the same for organizations around the world. This is only more important now than when I wrote it. Setting the stage to transform your business Digital transformation (DX) is shaping…

COVID-19 Gives Rise to the Novel Economy – Not Yet a New Normal

COVID-19 Gives Rise to the Novel Economy – Not Yet a New Normal

When COVID-19 started to shut down the world and rock humanity to its core, the world was left without a defense mechanism or a playbook. Suddenly, everything was thrust into disarray with organizations and leaders alike scrambling to respond, to find stability, and ensure business continuity. In my research at Salesforce, I focused on how customers (and employees) were evolving as a result of pandemic disruption and how businesses could use these real-time insights to guide organizational and digital transformation…

Brian Solis’ Concepts of Disruptive Technology Quoted In Liberty Technology Advisors Article On Digital Transformation

Brian Solis’ Concepts of Disruptive Technology Quoted In Liberty Technology Advisors Article On Digital Transformation

  Solis is quoted at the very top of a Liberty Technology Advisors piece by Rich Farrell called “4 Unlikeable but Critical Facts About Digital Transformation.” The author introduces his premise by writing, “Disruptive technology has the potential to disrupt markets, behavior, and processes models.” Then he quotes Solis’s three concepts of disruptive technology: Iteration: doing the same things better Innovation: doing new things that create new value Disruption: doing new things that make the old things obsolete.   Farrell…

Brands of the Future: The Critical Relationship Between BX, CX, UX and EX

Brands of the Future: The Critical Relationship Between BX, CX, UX and EX

Businesses are doubling down on customer experience and rightfully so. The customer has never been more connected, informed and empowered. Any brand hoping to survive and thrive in an era of digital Darwinism has no choice but to #adaptordie. But customer experience in of itself is not enough. Brands must understand what it means to compete at a time when people are not only changing, their priorities around values, aspirations and loyalty are also shifting. Humanity is now the killer…

Experiences Become Brands and Great Brands Become Experiences

Experiences Become Brands and Great Brands Become Experiences

These days, it seems that I travel to events overseas more than in the United States. While many companies around the world believe they are behind U.S. companies, I can say that from first hand experience, any company pursuing the future of customer experience, innovation, and brand is ahead of the game…regardless of where it’s based. When I receive an invitation to present, it exemplifies, at least to me, that those attending the event are keen on learning about how to…

Social media is not your saving grace: Experiences should first be defined and supported

Social media is not your saving grace: Experiences should first be defined and supported

Social media experts will tell you, and they’ll make a pretty good case too, that it is the golden key to unlocking meaningful customer relationships and the gateway to surprising and delighting them over time. So how does social media do this? Well all it takes is to listen, be part of the conversation, curate great content, run native advertisements, and oh yeah, be transparent and authentic. Done and done. Well, wrong and wrong. Social media isn’t going to save…

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