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EA Puts Customers and Data at the Center of its Innovative Marketing Organizational Model

EA Puts Customers and Data at the Center of its Innovative Marketing Organizational Model

EA CMO Chris Bruzzo sees the direct relationships between customer experience, data, user experience and marketing as a new operational mode. That’s what I call X. Marketers who prioritize customer data in their work will find new opportunities to deeply engage their customers on a personalized level. And that’s what customers are now expecting from their favorite brands. But, marketers who simply use new technology to be on trend will find themselves limited to the same old thinking and results….

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