Studying the impact of innovation on business and society

Tag: Ellen

New Text-Based Conversation Platform Community Strives To Deliver What Social Media Promised, One-To-One Relationships

New Text-Based Conversation Platform Community Strives To Deliver What Social Media Promised, One-To-One Relationships

My friend Jefferson Graham of USA Today reached out to talk about Community, a new conversation platform that promises direct and instant communication at scale between a brand, celebrity, artist, personality and their ‘community’, via text messaging. Cue the record scratch. Text messaging? But we live in a world of social media…you know, “social” media? The great social experiment that is social is still evolving. Some might argue that in many ways, platforms have cultivated anti-social behaviors. Don’t get me wrong,…

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