Studying the impact of innovation on business and society

Tag: emakina

The Future of Brand is Experienced and Shared

The Future of Brand is Experienced and Shared

That one time I was in Genève… What a wonderful way to start any sentence. Shortly after X: The Experience When Business Meets Design launched, I was invited by my good friend Arnaud Grobet to visit Genève. The trip was meant to serve as a mini book tour, with two speaking engagements at LIFT (one of my favorite events), media interviews and also a vist to CREA University to speak to students. Any time I have a chance to speak with…

Nonstop: X, my experience touring Geneva [VIDEO]

Nonstop: X, my experience touring Geneva [VIDEO]

While I was in Geneva for the Lift Conference, I spent quite a bit of time with Manuel Diaz, Arnaud Grobet, Karim Chouikri and Brice Le Blévennec of Emakina. I gotta say, I like how they roll because everything we did was recorded by a video crew. It was then assembled into this special montage as part of a series called “Nonstop.” I have to admit, I felt a bit like a celebrity. The episode in a collection of moments that include and revolve around my main stage…

If You’re not an Experience, You’re not a Brand. Period.

If You’re not an Experience, You’re not a Brand. Period.

The headline was inspired by my new friend Manuel Diaz, president of Emakina.fr.  It’s a wise observation that he shared with me while talking about the future of brand and experience in Geneva recently. Luckily, Manuel’s team was on hand to document the experience for an episode of Marche Ou Crève and I wanted to share it with you here. It was the kind of conversation you have in a café in Europe over a glass of champagne…and although this was…

Join Our Mailing List

You have Successfully Subscribed!

Stay Connected
Twitter