Frost & Sullivan recently presented a Webinar Week Series, consisting of five days of 30-minute virtual presentations designed to help participants generate effortless and efficient customer experiences. On Wednesday, June 17th Brian Solis, Global Innovation Evangelist, Salesforce, shared his insights and predictions about The Rise of Generation Novel aka Gen N and the Novel Economy. Read on for a summary of his key take-aways and heartfelt advice about letting go of the “old normal,” and looking ahead to new ways…
TechRepublic Features Brian Solis in Story About Digital Transformation Trends
TechRepublic’s Macy Bayern covered the release of Frost & Sullivan’s latest analysis, “Top End User Priorities in Digital Transformation, Global, 2019.” To add expert perspective to these important trends, Bayern reached out to digital analyst and futurist Brian Solis. The article features highlights from their excellent conversation. The unabridged transcript of their discussion is here. The retail (44%) and transportation (43%) industries are leading the pack in digital transformation. “Frost & Sullivan define digital transformation in a very traditional sense,…
Top Digital Transformation Trends in the Enterprise
Frost & Sullivan released its latest analysis, “Top End User Priorities in Digital Transformation, Global, 2019.” Key findings include: The retail (44%) and transportation (43%) sectors are ahead of others in their digital transformation. More than two-thirds of companies feel that the sales and marketing department will be the most impacted department by their digital transformation. Enhancing customer experience, digital presence, and sales and marketing effectiveness are the three major drivers for IT/telecom investment over the next two years. Improving…
