Studying the impact of innovation on business and society

Tag: gandhi

Embracing the Audience: 5 Tips on Customer-Based Marketing

Embracing the Audience: 5 Tips on Customer-Based Marketing

After I presented at the Digital Media Summit in Toronto, Sylvia Ng, VP of Growth and Analytics at ScribbleLive, asked for an interview to discuss challenges and opportunities ahead for digital marketers. Following is her summary of our conversation. I wanted to share it with you here… In the midst of endless blogs, podcasts, tweets, instagrams, and snapchats, how does a brand or business get noticed? Creating a truly effective marketing campaign is about understanding your brand, and more importantly,…

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