Studying the impact of innovation on business and society

Tag: gen-c

Brian Solis’ Definition of Generation C is Quoted in an Iranian News Article on Media Literacy

Brian Solis’ Definition of Generation C is Quoted in an Iranian News Article on Media Literacy

Solis’ trademark Generation C concept is used as a launching point for an article called “Media Literacy and Gen C: How to Deal With?” that appeared on the website of Iran’s Mehr News Agency, which is headquartered in Tehran. In the article’s second paragraph, author Setareh Behroozi writes, “In 2012, the digital analyst Brian Solis defined Generation C as the ‘Connected Consumer.’ He pointed out that anyone who integrates technology into their daily routine, regardless of age, shares certain qualities….

Moving Beyond Demographics: Today’s Hyperconnected ‘Generation C’

Moving Beyond Demographics: Today’s Hyperconnected ‘Generation C’

Several years ago as I was writing The End of Business as Usual, I researched how the customer journey was evolving. Specifically, I studied how traditional touch points compared to digital touch points and more so, how customers were hacking their way to desired outcomes. Along the way, I found that when it comes to “digital customers,” alignment in behaviors and preferences spanned generations beyond traditional demographics. At the time, I referenced this group of hyperconnected customers “Generation C” where…

The Accidental Narcissist And The Future Of [Connected] Customer Engagement

The Accidental Narcissist And The Future Of [Connected] Customer Engagement

Have you ever noticed that your Facebook News Feed is the digital equivalent to “It’s a Wonderful Life?” Perhaps you’ve likened your Instagram stream to that of  “Lifestyles of the Digital Rich and Internet Famous.” In each network, and across multiple social streams, you’re fed a visual buffet of seflies, travel, food, fashion, and celebrations. In assemblage, they tell the story of life well lived, or at least a life well curated. At the center of each of these experiences…

Are you connecting with your new generation of customers…Generation C?

As you’ll no doubt read here over and over again, social media is important to your business. If you don’t engage on Twitter, Facebook, or Youtube, you’ll eventually go out of business. At least that’s what the experts will have you believe. Fear tactics are not so much as effective in business or defining customer relationships as they are at creating a sense of [contrived] controversy. I must be honest with you however. While social media is indeed a game…

The rise of Generation-C…and what to do about it

I recently had the privilege of presenting at the GDOL Digital Talkfest in Istanbul. The focus of the event was very much in line with my current work. GDOL tracks the new generation of consumers who do everything online and the impact they now have on popular culture, society and ultimately business. I refer to this generation as Generation-C. Prior to my trip, I met with Capital Magazine for an in-depth interview. They asked some very important questions, questions that…

Meet Generation C: The Connected Customer

Meet Generation C: The Connected Customer

Marketers, educators, parents, it seems that almost anyone in the Generation X or Boomer demographic is scratching their heads trying to figure out Generation Y aka the Millennial. After all, it’s the first generation to seemingly possess digital prowess as part of their DNA. And, it’s the first generation to receive both a birth certificate and a social profile or presence upon delivery into this world. A study published in 2011 by security company AVG and Research Now surveyed  2,200…

Join Our Mailing List

You have Successfully Subscribed!

Stay Connected
Twitter
  • Instead of typing the old cliché of something being a "win win," I instead typed, "wine wine." I must (or should) be on to something!
  • "Photographer Spent Days Waiting For Museum Visitors To Match The Artworks They Observe, And it Was Worth It" My -… https://t.co/ZcU9m5M8ms