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Tag: generation c

Silicon Angle Interview With Brian Solis Focuses On Customer Expectations and the Increasing Importance of Experience to the Design Process

Silicon Angle Interview With Brian Solis Focuses On Customer Expectations and the Increasing Importance of Experience to the Design Process

Solis is featured in a SiliconANGLE article by Betsy Amy-Vogt titled “Designing for the accidental narcissist: Focus on experience is driver for Gen C innovation.” The article is based on a podcast interview of Solis by Jeff Frick, host of theCUB, SiliconANGLE Media’s mobile livestreaming studio, during the Comcast CX Innovation Day event in Sunnyvale, CA. She begins her article by writing: “Experience is what counts. An incoming wave of connected consumers — known as Generation C — are not…

Brian Solis Interviewed About Generation C by CEO and Co-Founder of GrowBiz Media

Brian Solis Interviewed About Generation C by CEO and Co-Founder of GrowBiz Media

Solis is interviewed by Rieva Lesonsky, CEO and Co-Founder of GrowBiz Media, in an article posted on Bank of America’s Small Business Community site called “Generation C: Understanding how to speak to the Connected Customer.” The author starts by mentioning that Solis first introduced businesses to the “Connected Customer” in 2012, but many small businesses haven’t yet embraced Gen C. Solis says that Gen C “is not limited to one group of demographic. Demographic marketing is based on age, income,…

The Future of Business is Under Construction and You are Its Architect

The Future of Business is Under Construction and You are Its Architect

WTF? What’s the future…? Disruptive technologies are hailed as catalysts for business transformation. But they are merely enablers for defining a new genre of market relevance and leadership. Among the subjects of disruption, how we work, market, sell, and serve requires nothing less than remodeling and in many cases, complete redesign. The reality is that the future of business is always under construction. Yet, the state of business as usual is still pervasive and very much rooted in the past….

In the Future of Work, Technology is Both a Problem and Solution

In the Future of Work, Technology is Both a Problem and Solution

As a digital analyst and anthropologist, I’ve studied over the last 20 years, the evolution of disruptive technology and its effect on business philosophies and models. At the same time, I’ve also studied disruptive technology’s impact on society and human behavior. If I had to share just one thing I’ve learned along the way, it’s that markets are splintering into two notable camps: 1) traditional and 2) hyper-connected aka Generation-C (connected). While this may at first glance seem either obvious…

The Future of Customer Engagement Starts with an Upgrade in Human Perspective

The Future of Customer Engagement Starts with an Upgrade in Human Perspective

        Have you ever met someone with whom you instantly connect? Someone so welcoming yet wise and humble but so special that you become instantly inseparable…that they make you better and maybe you help them become better too? That’s my very special relationship with Paul Greenberg. Over the last few years, Paul’s set out to release his latest masterpiece, “The Commonwealth of Self-Interest.” He invited some of his closest friends to contribute including Bruce Temkin, Ray Wang,…

Brian Solis’ Definition of Generation C is Quoted in an Iranian News Article on Media Literacy

Brian Solis’ Definition of Generation C is Quoted in an Iranian News Article on Media Literacy

Solis’ trademark Generation C concept is used as a launching point for an article called “Media Literacy and Gen C: How to Deal With?” that appeared on the website of Iran’s Mehr News Agency, which is headquartered in Tehran. In the article’s second paragraph, author Setareh Behroozi writes, “In 2012, the digital analyst Brian Solis defined Generation C as the ‘Connected Consumer.’ He pointed out that anyone who integrates technology into their daily routine, regardless of age, shares certain qualities….

Why Innovation Is Key To Engaging “Generation C”

Why Innovation Is Key To Engaging “Generation C”

Retail TouchPoints (RTP), the premiere online publishing network for retail executives, conducted an exclusive Q&A with Solis before he delivered a keynote address titled “From Iteration to Innovation: How Top Brands Are Surviving and Thriving in Digital Darwinism” at the 2019 Retail Innovation Conference. Believing that using smartphones “rewires your brain to essentially move faster, makes you a lot less patient, and has created a lot of ‘accidental narcissism,” Solis revealed why it’s so vital for retailers to keep up…

The Magic of Creativity and Innovation Happens Outside of Your Comfort Zone

The Magic of Creativity and Innovation Happens Outside of Your Comfort Zone

In July 2018, I had a chance to speak in Rancho Palo Verdes at the NBJ Summit. I think I would move to the area given the opportunity. It’s a wonderful oasis in between the [INSERT ADJECTIVE/S HERE] of Southern California and the serenity of a beachside community. Before walking off stage, I noticed a graphic recording by The Sketch Effect off to my left. I missed it during my presentation, but was more than curious about what was captured…

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