Studying the impact of innovation on business and society

Tag: generation-n

Principles for Thriving in a Post-Pandemic Economy

Principles for Thriving in a Post-Pandemic Economy

What is the Novel Economy and Generation-N and why is it important in a post-pandemic economy? Tune in for this Global Masterclass featuring Brian Solis, a world-renowned digital anthropologist and futurist who serves as Global Innovation Evangelist at Salesforce. Brian is an 8x best-selling author and international keynote speaker. Over the past 20 years, he has dedicated his work to understanding innovation and digital transformation. Following the disruption brought by the COVID-19 pandemic, global businesses are squinting their eyes through…

Digitaal antropoloog Brian Solis: “Bedrijven moeten zich nú klaarstomen voor Generation N” [Video in English]

Digitaal antropoloog Brian Solis: “Bedrijven moeten zich nú klaarstomen voor Generation N” [Video in English]

By Magali De Reu, Bloovi Brian Solis is naast bestseller-auteur misschien wel dé autoriteit op vlak van marketing en sociale media. Als ‘digitaal antropoloog’ houdt de Amerikaan voortdurend de vinger aan de pols over de maatschappelijke verschuivingen die op ons afkomen. In een nieuwe Techmag episode geeft hij een blik op de toekomstige trends in het digitale landschap, en hoe bedrijven zich kunnen voorbereiden op het nieuwe normaal. Business as (un)usual zonder leiderschap Wanneer ik Brian Solis – in het…

Designing for Digital-First Customers: Focus on Experience for Breakthrough Innovation – Sound & Communications

Designing for Digital-First Customers: Focus on Experience for Breakthrough Innovation – Sound & Communications

NSCA hosted Brian Solis in its 2021 Business & Leadership Conference Virtual (BLCv) as keynote speaker. NSCA’s Business & Leadership Conference is the industry’s most notable platform for executive-level education and discussion. Brian’s topic focused on a “Discussion Of Digital-First Customers Informs NSCA Business & Leadership Conference Attendees.” Following his presentation, Sounds & Communications, a publication reaching the commercial AV technology and application industry, shared a thorough summary of his keynote. Discussion Of Digital-First Customers Informs NSCA Business & Leadership Conference Attendees…

The Novel Economy, Generation N, and Thriving in a Digital-First Environment: Futurist Brian Solis on Marketing Smarts [Podcast]

The Novel Economy, Generation N, and Thriving in a Digital-First Environment: Futurist Brian Solis on Marketing Smarts [Podcast]

What an absolute treat to spend time with my friend Kerry O’Shea Gorgone on the Marketing Smarts [Podcast] for MarketingProfs! — Brian Solis is a digital analyst, anthropologist, and futurist. He’s written several bestselling books, including What’s the Future of Business (WTF), Engage!, and The End of Business as Usual. Brian recently brought his technology expertise to Salesforce as the company’s Global Innovation Evangelist. I invited Brian to Marketing Smarts to talk about the “Novel Economy,” what he calls “Generation…

Frost & Sullivan: The Rise of “Generation Novel” aka Gen N and the Novel Economy

Frost & Sullivan: The Rise of “Generation Novel” aka Gen N and the Novel Economy

Frost & Sullivan recently presented a Webinar Week Series, consisting of five days of 30-minute virtual presentations designed to help participants generate effortless and efficient customer experiences. On Wednesday, June 17th Brian Solis, Global Innovation Evangelist, Salesforce, shared his insights and predictions about The Rise of Generation Novel aka Gen N and the Novel Economy. Read on for a summary of his key take-aways and heartfelt advice about letting go of the “old normal,” and looking ahead to new ways…

Brand Innovation in the Novel Economy

Brand Innovation in the Novel Economy

In Q4 2020, I was given the opportunity to keynote the CMO Brand Digital Summit. My topic was “Brand Innovation in the Novel Economy: Taking Cues from Generation-N to Rethink Brand Pillars as a Competitive Advantage.” Leading up to the event, I spent some time with GDS’ Claudia Effra-Hume to explore the topic ahead of the conference. The result is a series of videos ranging from 10 seconds to one minute that answer some very important questions heading into 2021….

It’s Time to Humanize Your Brand

It’s Time to Humanize Your Brand

The Association of National Advertisers (ANA) featured an interview with Brian Solis, global innovation evangelist at Salesforce. We wanted to share the interview with you here… Brian Solis, global innovation evangelist at Salesforce, doesn’t mince words when it comes to how the coronavirus will change the way brands and organizations present themselves to the public. “If this pandemic has shown us anything, it’s that it’s time to add several new pillars to the brand that allow it to become much…

Introducing Generation-N, The New Customer Defining the Novel Economy

Introducing Generation-N, The New Customer Defining the Novel Economy

Meet Generation-Novel, the new critical customer segment created by the pandemic. Before COVID (BC), your customer was already living a digital ritual of mobile, social, real-time for work, play and endless sharing and consumption. Now, with shelter in place and general fear of getting sick, customers are only becoming more and more digital. It’s not just for the early adopters or younger generations. Everyone is becoming equally digital because they have to. But it’s not just about tech and the…

How COVID-19 and the “Novel Economy” is changing the way customers respond to businesses

How COVID-19 and the “Novel Economy” is changing the way customers respond to businesses

TechRepublic’s Karen Roby spoke with Brian Solis, global innovation evangelist at Salesforce and bestselling author of several books, about what he calls Generation N and how the COVID-19 pandemic has affected business. The following is an edited transcript of their conversation.  Karen Roby: How our lives have changed since we last talked! This is why I was really glad to talk to you today, because Generation N! This is a concept I want you to explain, and tell everybody,…

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