Studying the impact of innovation on business and society

Tag: generation-novel

Shifting Strategy from Customer Experience to the Customer’s Experience

Shifting Strategy from Customer Experience to the Customer’s Experience

Originally published at CMO Perspectives by Jessica Denny The pandemic transformed us into a digital-first society, and now digital-first customers are driving total market transformation. World-renowned digital anthropologist and futurist Brian Solis is Salesforce’s Global Innovation Evangelist. Recently, he led a CMO Club virtual roundtable about how the pandemic’s hyper-acceleration to digital substantially changed the opportunity to improve customer relationships. It starts by recalibrating our perspective and seeing the world through their experiences. In a digital-first world we meet our…

Brand Innovation in the Novel Economy

Brand Innovation in the Novel Economy

In Q4 2020, I was given the opportunity to keynote the CMO Brand Digital Summit. My topic was “Brand Innovation in the Novel Economy: Taking Cues from Generation-N to Rethink Brand Pillars as a Competitive Advantage.” Leading up to the event, I spent some time with GDS’ Claudia Effra-Hume to explore the topic ahead of the conference. The result is a series of videos ranging from 10 seconds to one minute that answer some very important questions heading into 2021….

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