Studying the impact of innovation on business and society

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Introducing The Ideation Cycle – A Fun Framework for Marketing and Building Movement Around New Ideas

Introducing The Ideation Cycle – A Fun Framework for Marketing and Building Movement Around New Ideas

Everyone has ideas. What separates ideation from impact is action, community-building, and creating value. Ideas represent possibilities for alternate futures. Ideation stirs hope and forms pathways to change. But, the idea is just one part of transformation and innovation. It takes a village as they say. And the village must not only believe in the idea, but also believe in mission, the purpose, and the value they’ll experience as a result. In an era of artificial intelligence (AI) and machine…

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