Studying the impact of innovation on business and society

Tag: Gijs Vroom

Experiences Become Brands and Great Brands Become Experiences

Experiences Become Brands and Great Brands Become Experiences

These days, it seems that I travel to events overseas more than in the United States. While many companies around the world believe they are behind U.S. companies, I can say that from first hand experience, any company pursuing the future of customer experience, innovation, and brand is ahead of the game…regardless of where it’s based. When I receive an invitation to present, it exemplifies, at least to me, that those attending the event are keen on learning about how to…

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