Studying the impact of innovation on business and society

Tag: glasshole

SnapChat Changes Name and Focus; Snap, Inc. Now a Digital Lifestyle Company

SnapChat Changes Name and Focus; Snap, Inc. Now a Digital Lifestyle Company

SnapChat officially changed its name to Snap, Inc. as the company restyles itself from a one-[major] hit app company into a digital lifestyle brand. To mark the occasion, Snap, Inc. introduced Spectacles, fashion and tech-forward sunglasses that record 10-second clips, which can then be uploaded to SnapChat Memories via wifi. Following the Apple playbook, Snap, Inc. also designed a fashionable case that doubles as a charger. Spectacles will be available this Fall and will cost $130. Spectacles are the result…

Join Our Mailing List

You have Successfully Subscribed!

Stay Connected
Twitter
  • “But, that’s the way it's always been done.”- Said no successful innovator ever
  • It isn’t just disruption you should worry about, it’s mediocrity that will drive your customers away.