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Tag: Godiva

It’s Time to Upgrade the RFP for Mobile Only Customer Journeys and Experiences

It’s Time to Upgrade the RFP for Mobile Only Customer Journeys and Experiences

An unpublished research interview with Erica D’Aloia, Manager of Ecommerce Traffic for Godiva Chocolatier. The topic explored the idea of upgrading RFPs for CMOs to consider the mobile customer journey uniquely. Special thanks to Mike Grehan of Acronym. How are micro-moments and shift in mobile behavior shaping the RFP process (or not)? How are micro-moments changing marketing strategies?  The word ‘Mobile Behavior’ initially threw me off – where I think of this more as use and importance of a device. I…

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