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Marriott International Prioritizes Innovation in Guest Experience to Cultivate Brand Loyalty and Drive Growth

Marriott International Prioritizes Innovation in Guest Experience to Cultivate Brand Loyalty and Drive Growth

There’s an old adage in business: A happy customer is a loyal customer. Focus on driving loyalty, and you cultivate a customer relationship that is not only special, but also incredibly rewarding for the business over a longer period of time. By putting loyalty at the center of everything, loyal customers become proud stewards of the brand, advocating their experiences and going out of their way to spend more time and money with the brand. In any given category, their…

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