The new, new Twitter is upon us and while some of you already have access to it, others will have to wait up to three weeks. I’m not one to write about new features or products as they’re released. But I would like to take some time to review why this version of Twitter is important to you and your business. Twitter has undergone nothing short of a complete redesign…again. The new experience offers a much needed simplification. After all,…
Why Your Business Should Be on Google+
Guest post by Matt Polsky, social media director for Veterans United Home Loans By now, many of us have already started setting up our Google+ business pages, and have noticed that there’s nothing overly special about these business pages yet, since they currently lack a vanity URL, have no setting for multiple admins and closely resemble a personal page. However, they will be connected back to Google’s search engine in a way that removes the noise made by competitors. Towards…
Social Media’s Impending Flood of Customer Unlikes and Unfollows
This is part two in a short series to introduce The End of Business as Usual…originally posted on Harvard Business Review (edited) There’s an old saying that carries renewed meaning these days: Give the people what they want. Brands are furiously creating profiles in social networks such as Facebook and Twitter in the hopes of building engaging communities with customers and giving people what the brands think they want. The main activity in this effort is to spur consumers to…
Study: Will You Abandon Facebook in Favor of Google+?
The question seems premature or perhaps over dramatized, but I ask it with all sincerity. Whether the answer is yes or no or if the answer is not yet within grasp, think about the question at any level you wish and try to answer it. It is the process of thinking through the strengths and weaknesses of Facebook and Google Plus where you discover what each network means to you and why and how you will divide your time and…
Google will not run Circles around Facebook, but it gets a +1
While there are already countless articles about Google+ and many more sharing up-to-the-minute statistics to emerge from the burgeoning network, I reserved my thoughts until now. I needed time to think about it. Part FriendFeed, part Google Buzz, part Facebook, part Google.com and all of its properties, Google Plus represents a fresh approach to social engagement not seen at this level since the early days of Twitter. In the U.S., we have only a few top traditional TV networks, CBS,…
New Media and the Future of Business
I was recently interviewed by Israel’s BuzzInNews about new media and business. The conversation was translated from Hebrew to English, to share with you here as well. The discussion explores the evolution of social media in business from attention economics to B2B to ROI and concluding with a discussion of the brewing cold war between Google and Facebook. As an expert on New Media, could you provide an insight to what the difference is between New Media and Social Media?…
Introducing ReSearch.ly – A Window into Twitter’s Interest Graphs
Among the many hats I wear, I’m a design and business adviser to several technology startups. However, in certain circumstances, I take a more prominent role to help develop the products and services that I need in my work. Over the years, I’ve developed a working relationship with PeopleBrowsr and serve as the company’s Chief Data Analyst. Together, we’ve issued several reports and will continue to do that and more. Today, I would like to introduce you to a product…
Google and the Rise of Facebook
In 2007 I said that Facebook would be the home page for your personal brand. Now it seems that Facebook is officially setting out to become your homepage period. The other day I logged into Facebook and noticed a new message at the top of the screen. I was presented with a simple way to make Facebook my homepage so that I could see “what’s happening with friends as soon as I opened my browser.” And, I’m not the only…
Facebook Groups Give Rise to Social Nicheworking
Facebook announced a new platform for Facebook Groups recently. Rather than jump into the fray to share my immediate reactions, I opted to instead allow the news and its promise settle. Like many, my initial reaction was that of disappointment. After all, I was almost immediately bombarded with emails notifying me that I was added to groups where I did not request nor authorize membership. Plus, I was subsequently hammered with email updates as new group members added their commentary…
Facebook Around the World
In March 2010, Facebook emerged as the top search term at Google, Bing, and Yahoo according to Experian Hitwise. Bing reported that 2.6% of all searches were dedicated to Facebook with Google at 1.17%. To say that Facebook is capturing the minds and search boxes of people in the U.S. and around the world would be a gross understatement. Facebook wasn’t only the top search term in America, again, according to Experian Hitwise, it was also the most visited website…
