Studying the impact of innovation on business and society

Tag: govcomms

How Government Organizations Have to Make Up For Lost Time in Marketing Innovation

How Government Organizations Have to Make Up For Lost Time in Marketing Innovation

In this session from the 2020 GovComms Festival, we hear from Brian Solis, the Global Chief Evangelist for Salesforce. Brian discusses how dramatically society has changed amidst the rise of personal computers, the internet, social media and smartphones. Brian talks about the top priorities of marketers, according to the sixth edition of the Salesforce State of Marketing Research report. The top three priorities that Brian identifies are: first, compliance with privacy regulation. Second, hiring and developing talent. And third, innovation…

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