Studying the impact of innovation on business and society

Tag: heros journey

The Magic of Stories: How to be an Amazing Storyteller When Everyone is a Storyteller

The Magic of Stories: How to be an Amazing Storyteller When Everyone is a Storyteller

“There are over half a million Linkedln members with storytelling listed in their profile.” Once upon a time, I collaborated with LinkedIn and GapingVoid Culture Design Studio to explore the art and science of storytelling and inspire marketers to reimagine how they connect with their audiences. That partnership led to an interview, shared below, an ebook, “Once Upon a Digital Time“, and a video conversation, “Can Storytelling Save Marketing?” (video at the end of the post). Please follow this post…

The Hero’s Journey to Digital Transformation

The Hero’s Journey to Digital Transformation

I spent some time with Bernhard Steimel to help him with research for his “Smart Service” series. He sent over the audio files from our conversation for review. He organized them into snackable formats to make it easier for me to follow the conversation. It was so well done that he’s allowing me to share the discussion with you. Each audio segment ranges between two and four minutes. I hope these brief segments help you in some way… 1. The…

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