Studying the impact of innovation on business and society

Tag: Iaa

Introducing Generation-N, The New Customer Defining the Novel Economy

Introducing Generation-N, The New Customer Defining the Novel Economy

Meet Generation-Novel, the new critical customer segment created by the pandemic. Before COVID (BC), your customer was already living a digital ritual of mobile, social, real-time for work, play and endless sharing and consumption. Now, with shelter in place and general fear of getting sick, customers are only becoming more and more digital. Itโ€™s not just for the early adopters or younger generations. Everyone is becoming equally digital because they have to. But itโ€™s not just about tech and the…

Keynote: Empathy, Creativity and Imagination are Critical, Soft Skillsets Needed in the Future of Advertising and Marketing

Keynote: Empathy, Creativity and Imagination are Critical, Soft Skillsets Needed in the Future of Advertising and Marketing

Brian Solis keynoted “Creativity4Better” for the International Advertising Association. His topic focused on the importance of new creativity and how to reimagine the future of brands as a result of pandemic disruption. His session seemed to be well received. “On behalf of IAA, I would like to express our heartfelt thanks for your presence and involvement. The content was just amazing. You were inspiring and relevant. All the comments were fabulous. The audience was thrilled by your presentation, and the…

Brian Solis Featured as Star Speaker for IAA’s Global Event, Creativity4Better

Brian Solis Featured as Star Speaker for IAA’s Global Event, Creativity4Better

On October 27, 2020, Brian Solis will be the “star” keynote the IAA Global Creativity4Better conference on the topic “Brands: The Engine for Economic Revival. Other exceptional keynote speakers include: Maher Nasser, Director of DGC’s Outreach Division, United Nations Lisa Friedrich, Head of SMB Europe, TikTok Michelle Klein, Vice President, Global Customer Marketing, Facebook Gabor George Burt, Global Authority on Creative Transformation, Founder of Slingshot Framework Please register here.

Brian Solis to Keynote IAA Creativity4Better, The Engine for Economic Revival

Brian Solis to Keynote IAA Creativity4Better, The Engine for Economic Revival

Brian Solis will keynote the IAA Global Creativity4Better conference. Brian will present his new research that documents the rise of Generation-Novel (Generation-N), an evolving cross-generational customer segment born in the era of COVID-19. He believes that understanding this psychographic customer segment will be the fuel for the engine for economic revival. Please register here.

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