Studying the impact of innovation on business and society

Tag: inconvenience

Part 2:  The Broken Link of Social Customer Service

Part 2: The Broken Link of Social Customer Service

Part Two. An edited excerpt of What’s the Future of Business, Changing the Way Businesses Create Experiences In Part 1 of this series, The First Mile: The Broken Link of Social Media Customer Service, we reviewed the opportunities and challenges that face any business seeking to engage customers in social networks. To become customer-centric requires a culture that supports customer-centricity and an active investment in defining the first mile experience. The first mile of customer engagement is a post-commerce or…

Join Our Mailing List

You have Successfully Subscribed!

Stay Connected
Twitter
  • RT @dinisguarda: "To succeed in the business of the future, we have to become the very people we're trying to reach." @BrianSolis #…
  • RT @dinisguarda: "Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve fas…