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Tag: Influencer Fraudonomics Summit

Forbes Article on Influencer Marketing Fraud Mentions Brian Solis

Forbes Article on Influencer Marketing Fraud Mentions Brian Solis

Solis is mentioned in an article by contributor Mat Zucker (of the CMO Network) titled “Influencer Marketing Fraud – Heroes Among Us.” The writer begins his piece by mentioning that the spotlight on influencer marketing has become glaring this year. He writes: “With more companies investing money and technology into what they see as an effective yet emerging practice for brands to engage customers, what’s also more prominent are hard questions about measurement, the absence of standards—and fraud.” Zucker writes…

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