The Influencer Times tweeted Solis with great news: “Your influencer page at the Influencer Times made it into the Top 10 ranking of over 4,0000 influencers! We’re happy to have you in our archive.” Read the entire article here: https://twitter.com/TIT_global/status/1145853378389352448
“What most brands and agencies miss is that influencers aren’t meant to be part of a campaign in a traditional sense. They’re not like the celebrity endorsements of the past nor are they traditional media outlets waiting to share brand-approved messages with their audiences. At the root of influencer partnerships is social capital. What makes influencers special is that they have earned social capital, a measure of digital worth comprised of varying degrees of trust, stature, value, engagement, entertainment, authority, etc. Together, they add up to the reasons people follow them and contribute to communities. More importantly, there’s mutual value between influencers and followers. It’s a human network. For brands and agencies to succeed, any branded engagement has to add value to the influencer’s social capital, to the experience of followers and to the community as a whole. The key is to link social capital to brand value. Because at the end of the day, it’s the brand’s opportunity to also build social capital within these human networks.” Brian Solis – Best selling Author Principal Analyst and Futurist, Altimeter, a Prophet company
Marketing company Epic Presence recently released a guide to the future of social media for B2B marketers, highlighting Brian Solis’ work at Altimeter when it comes to influencer marketing.
Iva Grigova of industry magazine Prowly recently did a comprehensive article concerning disruptive public relations, quoting extensively from Brian Solis’ public thoughts on the subject.
At news aggregator Lexology, Farnaz Zanjani of Manatt Phelps & Phillips LLP recently wrote an overview of the 2018 VidCon conference, in particular citing Brian Solis’ keynote address.
Ana Rita Guerra of the Spanish-language Dinheiro Vivo blog recently did an overview of the 2018 VidCon conference, focusing particularly on what lessons can be learned from the recently disastrous Fyre Festival, and quotes extensively from Brian Solis’ event keynote address. Excerpt: A chave está, disse Solis, na criação de algo que o cliente percebe como útil. “A utilidade é o novo viral”, referiu, citando algumas percentagens de crescimento interessantes nas pesquisas do Google. Por exemplo, tanto a busca por…
Troy Dreier of industry blog OnlineVideo.net recently filed a report from the 2018 VidCon conference, and devoted the majority of his article to Brian Solis’ event keynote address.
David Bloom of the video industry blog TV(R)EV recently covered the 2018 VidCon event, and extensively quoted Brian Solis’ keynote address concerning how influencer marketing is useful for more than just the top of the funnel.
I constantly face a challenge in that I spend so much time researching and writing that I barely have time to promote my research and writing. I often think, “what’s the point of doing all of this work if no one will see it!?” In a rare moment however, I was able to spend time with Onalytica to take about my areas of study, how I got here and who/what influences me. I hope it helps you… HOW DID YOU…
For the last three years, I’ve made it a point to attend Vidcon, even if that meant missing the prestigious Cannes Lions. Why? Because the roots of shifting consumer behavior, trust and influence are evident to those paying attention. For those who are tracking what’s next, the future of entertainment and engagement is taking shape online and live in Anaheim every summer. Thousands upon thousands of young adults, children and supportive parents convene upon Vidcon every year in the hopes…