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Tag: influencer

Who’s Who in Digital Experience?  Brian Solis Named One of 10 Industry Key Opinion Leaders

Who’s Who in Digital Experience? Brian Solis Named One of 10 Industry Key Opinion Leaders

Who’s Who in Digital Experience? by Neringa Mikutyte Digital Experience is, simply put, a multi touchpoint interaction between an organisation and a user that has been made possible with the constant evolution of digital technologies. Digital Experience acts as a bridge for companies, helping them move from the physical to the digital world. For a great Digital Experience, you need accessibility and, most importantly, personalisation. There’s never a one-size-fits-all solution for businesses; the key is in identifying tactics and strategies…

Digital and Real World Influence is About Community

Digital and Real World Influence is About Community

Shortly before we rung in 2021, I spent time with the TopRank marketing team to talk about the year ahead. I joined 13 others in helping the team prepare an article sharing B2B influencer marketing predictions for 2021. Please take the time to read what other experts had to say. I wanted to share my part with you here. Thank you! Moving into 2021, we can all congratulate each other for making it this far. When it comes to B2B…

How B2B Influence Adds Value to Business Customers

How B2B Influence Adds Value to Business Customers

Lee Odden and I have been friends for over a decade. He’s super smart, a pioneer in digital discovery and influence, and a wonderful human being. We recently worked together on the 2020 State of B2B Influence Marketing Report. And, to celebrate its launch, we shared a moment together diving into the world of B2B influence. I wanted to share it with you here…transcript and video below. In Episode 9 of Inside Influence, host Lee Odden of TopRank Marketing talks…

The Digital Marketing Barometer: The Top Ten Most Powerful Influencers

The Digital Marketing Barometer: The Top Ten Most Powerful Influencers

Luca Tagliaferro assembled a list of the top trends, websites and influencers powering the world of digital in 2020. Brian Solis made the top ten along with friends and other amazing thought leaders, Neil Patel, Ann Handley, Seth Godin, Mari Smith, Kim Garst, Jeff Bullas, and more. Many of the faces that run the most powerful tools are just as popular as the tools themselves. Many powerful digital marketing celebrities have a huge following on social media and some of…

TopRank References Brian Solis as an Influencer Role Model in Its New List, 5 Key Traits of the Best B2B Influencers

TopRank References Brian Solis as an Influencer Role Model in Its New List, 5 Key Traits of the Best B2B Influencers

Industry thought leader on digital marketing and influence Lee Odden, TopRank listed Brian Solis in his latest list “5 Key Traits of the Best B2B Influencers.” Brian is referenced under “Popularity.” There’s no one formula for the perfect B2B influencer, but there are some common characteristics that B2B brands should look for in varying proportions according to what’s important to a program or activation. I call those characteristics the 5Ps of B2B Influence. Popularity While network size is not the…

Brian Solis Ranks #4 on Thinkers360’s 50 Global Thought Leaders for 2019!

Brian Solis Ranks #4 on Thinkers360’s 50 Global Thought Leaders for 2019!

Based on his strong performance as author and influencer, Solis, a digital analyst, earned a top five spot on the Thinkers360 worldwide thought leadership list. Thinkers360 is the “world’s first open platform for thought leaders and influencers to share opportunities, promote and advance their expertise.” The rankings are built on five key categories, including: academic, entrepreneur, author, influencer, and speaker. Solis scored at total of 3210 points based on Thinkers360 patent-pending algorithm. Learn more about Thinkers360 and 2019’s top thought…

Onalytica – An Evaluation of Brand-Influencer Partnerships

Onalytica – An Evaluation of Brand-Influencer Partnerships

“What most brands and agencies miss is that influencers aren’t meant to be part of a campaign in a traditional sense. They’re not like the celebrity endorsements of the past nor are they traditional media outlets waiting to share brand-approved messages with their audiences. At the root of influencer partnerships is social capital. What makes influencers special is that they have earned social capital, a measure of digital worth comprised of varying degrees of trust, stature, value, engagement, entertainment, authority, etc. Together, they add up to the reasons people follow them and contribute to communities. More importantly, there’s mutual value between influencers and followers. It’s a human network. For brands and agencies to succeed, any branded engagement has to add value to the influencer’s social capital, to the experience of followers and to the community as a whole. The key is to link social capital to brand value. Because at the end of the day, it’s the brand’s opportunity to also build social capital within these human networks.” Brian Solis – Best selling Author Principal Analyst and Futurist, Altimeter, a Prophet company

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