Solis is ranked #2 on the latest List of Top 100 Digital Marketing Influencers compiled by research and monitoring tool BuzzSumo. BuzzSumo is dedicated to helping users find content that is most shared on social media channels, find influencers to particular topics, get alerts based on keywords, brand name, links, author name or domain, and track competitors and do an analysis based on their content. People have always considered the opinions of their peers as a part of their…
With a perfect score of 100, Solis tops the Thinkers360 leaderboard for the top 20 global though leaders and influencers on technology for May 2019. The listing includes authors, influencers and speakers who are members of Thinkers360 and who have curated and shared their thought leadership content – including articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars and whitepapers – via the platform. Thinkers360 differentiates itself from the various influencer leaderboards on social media…
In an article about the art of public speaking, Brandon Brown, CEO of Grin, chose Solis as one of nine public speakers from the digital marketing domain “who make public speaking seem like an easy task.” The goal of the curated list is to help people understand how these experts can boost their influencer network. Solis is described in his entry as “a leading keynote speaker for digital marketing events globally. He speaks at conferences, summits and corporate events.”…
New research from the Altimeter Group shows that 55% of marketers plan to spend more on influencer marketing in 2019. But according to Principal Analyst Brian Solis, marketers must rethink their approach and strategies to influencer marketing in order to be successful.
In a conversation with Demand Gen Report, Solis shared what he has named “Influence 2.0,” a new approach that includes building long-term influencer relationships and working with influencers to engage buyers at every touchpoint.
“Trust in companies, brands and executives plummets every year, but trust in peers or people ‘like me’ is always at the top,” said Solis. “At the end of the day, that’s what [influencers are] about … I think it is an underappreciated strategy in the marketing arsenal.”
There are plenty of other approaches to determining influence. According to digital analyst Brian Solis, “Influence is the ability to cause desirable and measurable actions and outcomes.”
Although it may seem counter-intuitive for marketers to approach an individual with a small following, nano-influencers can be important assets that help boost your brand’s social engagement strategy. According to research by Brian Solis, principal analyst at Altimeter Group, only 32 percent of consumers follow big-name influencers, compared to 70 percent who are influenced by their family and friends online.
French web agency IPFC recently released their list of the top 50 digital influencers they recommend that people follow in 2019, with Brian Solis coming in at #45.
The podcast of industry publication Demand Gen recently had on Brian Solis as a featured guest, discussing the past and future of influencer relationships.
Fortune magazine recently looked at the phenomenon of advertisers offering endorsement deals to Instagram members with large followings, quoting from Brian Solis’ thoughts on the subject.
Industry publication a.list recently took a look at Brian Solis’ Altimeter report on the current state of influencers, sharing conclusions along the way.