Studying the impact of innovation on business and society

Tag: innovation

The New Trajectory for Digital Transformation and the Role of AI and Automation in a Post-Pandemic World

The New Trajectory for Digital Transformation and the Role of AI and Automation in a Post-Pandemic World

An insightful conversation with Sameer Datta of Enterprise Talk about technology’s boom within orgs around the world and the accelerated rise of AI and automation in the post-pandemic economy. We also explore the impact digital transformations are having on customer experience.  Please watch and share! [simple-author-box}

The Future of Retail is Now: The Shift to Digital-First, Customer-Centered Engagement

The Future of Retail is Now: The Shift to Digital-First, Customer-Centered Engagement

To meet post-pandemic expectations, retailers are challenged with transforming their operations, accelerating digital transformation, and modernizing their workforce management strategies to better empower their service agents and store associates. With 80% of customers agreeing that experience is as important as product or service, it’s imperative that you take a customer-first approach to enhance your customers’ end-to-end shopping experience and achieve new levels of loyalty. Becoming a digital-first business is a commitment to your customers. Leveraging data to understand shopper habits…

How Government Organizations Have to Make Up For Lost Time in Marketing Innovation

How Government Organizations Have to Make Up For Lost Time in Marketing Innovation

In this session from the 2020 GovComms Festival, we hear from Brian Solis, the Global Chief Evangelist for Salesforce. Brian discusses how dramatically society has changed amidst the rise of personal computers, the internet, social media and smartphones. Brian talks about the top priorities of marketers, according to the sixth edition of the Salesforce State of Marketing Research report. The top three priorities that Brian identifies are: first, compliance with privacy regulation. Second, hiring and developing talent. And third, innovation…

Conga Connect Keynote: The Importance of Digital Empathy in a Digital-First World

Conga Connect Keynote: The Importance of Digital Empathy in a Digital-First World

Brian Solis will keynote Conga Connect Live 2021 along side Serena Williams and Frank Blake, Chairman of Delta Air Lines. Wow! While working digitally, it’s easy to forget we’re all human and that what we see on the screen doesn’t always reveal what people are really feeling. Brian will present on “The Importance of Digital Empathy in a Digital-First World.” Join Brian Solis, Global Innovation Evangelist at Salesforce, 8-times best-selling author, and digital anthropologist, for a discussion on how we…

Surviving Digital Darwinism and Thriving Against Disruption: It’s The Survival of the Most Disruptive

Surviving Digital Darwinism and Thriving Against Disruption: It’s The Survival of the Most Disruptive

Wow. What an experience. I was asked to present at the incredible Macquarie 2021 Australia Conference, one of the most innovative financial services organization in the world. Following the event, the team at Macquarie shared insights from the conference and I wanted to also share them here with you. Surviving ‘Digital Darwinism’ and thriving in disruption Source: Macquarie Perspectives COVID-19 has indelibly shaped the way we connect and consume, and in doing so has accelerated the digitisation trend by many…

Introducing The Ideation Cycle – A Fun Framework for Marketing and Building Movement Around New Ideas

Introducing The Ideation Cycle – A Fun Framework for Marketing and Building Movement Around New Ideas

Everyone has ideas. What separates ideation from impact is action, community-building, and creating value. Ideas represent possibilities for alternate futures. Ideation stirs hope and forms pathways to change. But, the idea is just one part of transformation and innovation. It takes a village as they say. And the village must not only believe in the idea, but also believe in mission, the purpose, and the value they’ll experience as a result. In an era of artificial intelligence (AI) and machine…

Culture 2.0: Why a Digital Culture is a Competitive Advantage

Culture 2.0: Why a Digital Culture is a Competitive Advantage

Ah, the days when we could travel for to conferences. I’d like to share one fond memory with you because this topic is only more relevant in a post-pandemic world. I was invited to give a keynote presentation at Social Business Forum X in Milan.  The theme of the presentation was the importance of building a digital culture to compete in an era of “digital Darwinism.” At the center of it, is not technology, it’s a renewed human-centered approach to employee…

The Future of Brand is Shaped by the Experiences Customers and Employees Have and Share

The Future of Brand is Shaped by the Experiences Customers and Employees Have and Share

Have you ever read a review of a restaurant before making reservations? Have you ever read a review of product before making a purchase? Have you ever read a review of a company before deciding to take a job? Have you ever watched Youtube videos or asked your network aka hive mind for input regarding any of the above. Of course you have. You’re a normal personal living in an incredibly connected world where information, maybe too much of it,…

X: The Experience When Business Meets Design – GetAbstract Summary

X: The Experience When Business Meets Design – GetAbstract Summary

Digital customer experience has never been more important. The pandemic accelerated e-commerce, AI and automation, and digital transformation by 10 years. What most businesses still aren’t prepared for however, is how to think beyond digital tools and platforms to design intuitive digital experiences that inspire human engagement in every touch point across the CX journey. That’s what X: The Experience When Business Meets Design set out to do. It was designed to help “imagineers” image a unified customer journey that…

Experience Innovation: Evolving from Customer Experience to the Customer’s Experience

Experience Innovation: Evolving from Customer Experience to the Customer’s Experience

In 2017, I spent time with jrni to discuss the rising opportunity of true CX…not digital…not analog…just real world CX based on how everyday connected people were making decisions in their journey. I never shared the article. But, it’s time that I do. It’s more important now, I believe, than it was then. CX, customers experience, neigh, the customer’s experience is everything now…because it’s theirs. It’s an opportunity to deliver an experience that becomes an unforgettable, incredible memory. A memory…

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