Studying the impact of innovation on business and society

Tag: innovation

Introducing #IgniteMoments: Customers Experience So Much Darkness in Their Journey, Optimize Digital Customer Experiences to Deliver the Light

Introducing #IgniteMoments: Customers Experience So Much Darkness in Their Journey, Optimize Digital Customer Experiences to Deliver the Light

Today’s customer journey is built upon decades of legacy infrastructure. Even with modernization, the relationship between digital and physical touch points are often disjointed, transactional, and in many cases, they just feel outdated. When I was asked to keynote DEEPCRAWL Live and share my ideas for a new future in marketing and search, I jumped at the opportunity. I had so much to share. In particular, I was anxious to preview the “Ignite Moment,” the moment that immediately follows micro-moments and…

Ten Digital Years Ahead: What Does the World Look Like on the Other Side of AI and Quantum Computing?

Ten Digital Years Ahead: What Does the World Look Like on the Other Side of AI and Quantum Computing?

While in Mumbai to keynote the NASSCOM Technology and Leadership forum, I had a chance to sit down with Suresh Venkat. What an incredible conversation! We explored the role Quantum computing will play in our world. We also discussed technology’s evolving impact on business, markets, and society. I hope you find our discussion helpful! If you’re interested in my presentation on quantum computing, it’s available here. Thank you!  

The Future of Travel and Tourism in a Post-COVID World

The Future of Travel and Tourism in a Post-COVID World

Every industry, in its own painful way, has been disrupted due to COVID-19. While I’ve been sharing scenarios of disruption for the last 20 years, I never considered a global pandemic of this caliber. I feel deeply for every industry and every company and every person affected. It’s why, at Salesforce, I’ve dedicated my research since March 2020, to understanding the effects of disruption to help executives navigate forward. My goal explored beyond the new or next normal toward one…

Why Human Connections Should be at the Center of Digital Transformation: A Conversation with Blazing Trails

Why Human Connections Should be at the Center of Digital Transformation: A Conversation with Blazing Trails

I had the wonderful opportunity to join Michael Rivo on the Salesforce Blazing Trails podcast. What an amazing conversation! We explored the intersection between humanity, social science, and innovation. If you have 22 minutes and 20 seconds, I’d love for you to join us! You can listen to the show here. I hope it helps! The show is also available on… Apple Podcasts Spotify Google Podcasts Show Notes: Successful digital transformations start and end with the teams executing them. Meaningful…

AI and Automation Present a Choice for a Post-COVID World: Business as Usual or Business Unusual

AI and Automation Present a Choice for a Post-COVID World: Business as Usual or Business Unusual

Today, we stand at a crossroad where we can go in one of two directions: perish in ‘business as usual’ or thrive in ‘business unusual.’  Automation Anywhere is helping the world automater epetitive tasks through RPA (repetitive process automation). They’re doing so to reduce the everyday, menial tasks of employees to free them up for more creative and imaginative tasks and also to staff the jobs of the future…today. I was asked to speak on this subject at this year’s…

The Urgent Need for Creativity in Life and Why Our Dependence on Personal Tech Can Erode Our Individuality

The Urgent Need for Creativity in Life and Why Our Dependence on Personal Tech Can Erode Our Individuality

A new year, a new you… The year was 2019. The place was Austin, Texas, during SXSW. Shortly after my keynote and official debut of LifeScale, I visited the Velocitize Talks studio hosted by WP Engine. There, I shared research and insights into my latest book, along with digital transformation, the future of brand, the impact of digital distractions, and the importance of living a more creative life. After all this time, I’m proud to finally share the results of that session…

Disruptive Innovation Accelerates Hotels, Restaurants, Cloud Kitchens, and the Hospitality Industry into the Future

Disruptive Innovation Accelerates Hotels, Restaurants, Cloud Kitchens, and the Hospitality Industry into the Future

Via Financial Express, Swapna Raghu Sanand With the year 2020 kicking off in an unprecedented way with the outbreak of the coronavirus pandemic, innovative solutions for the hospitality industry have shot into prominence. Given how digital solutions are completely redefining food experiences across the corporate, travel and hospitality segments, an interesting premise can be linked with the concept of futuristic digital Darwinism has been shared by leading digital anthropologist and futurist Brian Solis. The best selling author recently shared a keynote…

It’s Time to Humanize Your Brand

It’s Time to Humanize Your Brand

The Association of National Advertisers (ANA) featured an interview with Brian Solis, global innovation evangelist at Salesforce. We wanted to share the interview with you here… Brian Solis, global innovation evangelist at Salesforce, doesn’t mince words when it comes to how the coronavirus will change the way brands and organizations present themselves to the public. “If this pandemic has shown us anything, it’s that it’s time to add several new pillars to the brand that allow it to become much…

Q&A: How to Boost Your Business Through Innovation in an Era of Global Disruption

Q&A: How to Boost Your Business Through Innovation in an Era of Global Disruption

In an earlier post, Emakina and I explored the depths what it takes for businesses to become “the light in times of darkness.” Following the event, we received additional questions that we deemed were worth follow up. So, we scheduled a second recording to address all that we could. We wanted to share the conversation with you here… Extra Q&A Session with Brian Solis Last June, Emakina organised a webinar with 8-time bestselling author and digital anthropologist Brian Solis to…

This is not the new normal or the next normal: that’s for everyone else

This is not the new normal or the next normal: that’s for everyone else

We talk about the ‘new normal’ or the ‘next normal’, but for world-renowned digital anthropologist and author Brian Solis, ‘normal’ was part of the problem. In this powerful talk, he explains how the pandemic has accelerated digital transformation for the better and paved the way for disruptive innovation with technologies like 5G. Now more than ever, we need new ideas, partnerships and mindsets that unlock creativity and imagination to deliver sophisticated new experiences for business customers and consumers. I recently…

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