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Tag: instagram

Marketing Tech News Highlights Brian Solis’ Views on Hiding Instagram Likes

Marketing Tech News Highlights Brian Solis’ Views on Hiding Instagram Likes

A globally significant piece on UK platform MarketingTech titled “Instagram confirms it is hiding likes in the US: The agency and analyst perspective,” includes Brian Solis’ insights on the impact of the social media platform’s decision to – in some instances – begin hiding “likes” and other information from the followers of Instagram account members. The piece quotes Instagram CEO Adam Mosseri, who stated that while many users will be able to see the number of likes a particular post…

Talking Influence Article on Instagram Hiding Likes Includes Response Quote From Brian Solis

Talking Influence Article on Instagram Hiding Likes Includes Response Quote From Brian Solis

Solis is quoted among numerous industry experts in a Talking Influence piece by Joele Forrester on Instagram test hiding like counts globally – and what the change could mean for the future of the social media platform. The article is called “Industry Responds to Instagram Hiding Likes.” Forrester begins by explaining that back in April 2019, Adam Mosseri, CEO of Instagram, announced that Instagram will be testing hiding likes from the public eye in certain countries. While the platform has…

The Beginning of the End of Likes: Instagram Expands Tests Removing Likes from Public View to U.S.

The Beginning of the End of Likes: Instagram Expands Tests Removing Likes from Public View to U.S.

Instagram CEO Adam Mosseri announced that the platform will start hiding “likes” for some U.S. users starting this week. This is an extension of a rolling test in seven countries around the world over the last several months. This is the moment that Mosseri shared the news. As you can hear from the audience reaction, it’s unclear how the market is going to react.https://twitter.com/WIRED/status/1192962986224128005 At face value, the move is commendable. Hiding likes is aimed at helping Instagram become “the…

Brian Solis’ Influence 2.0 Report Referenced in TopRank Marketing Blog Article on Inspiring Examples of B2B Influencer Marketing

Brian Solis’ Influence 2.0 Report Referenced in TopRank Marketing Blog Article on Inspiring Examples of B2B Influencer Marketing

Solis’ research report, Influence 2.0: The Future of Influencer Marketing is referenced in a comprehensive article by Lee Odden of the TopRank Marketing blog titled “Inspiring Examples of B2B Influencer Marketing in Action. To help illustrate how business brands TopRank Marketing works with are driving results with influencer marketing, the author pulled together ten examples of B2B companies that represent a mix of approaches and performance outcomes. The companies include Prophix, DivvyHQ and Introhive. In a section titled, “Where Does…

CMS WiRE – Why Nano-Influencers Are a Social Media Marketers Secret Weapon

CMS WiRE – Why Nano-Influencers Are a Social Media Marketers Secret Weapon

Although it may seem counter-intuitive for marketers to approach an individual with a small following, nano-influencers can be important assets that help boost your brand’s social engagement strategy. According to research by Brian Solis, principal analyst at Altimeter Group, only 32 percent of consumers follow big-name influencers, compared to 70 percent who are influenced by their family and friends online.

The Accidental Narcissist and The Future of Customer Engagement

The Accidental Narcissist and The Future of Customer Engagement

Have you ever noticed that your Facebook News Feed is the digital equivalent to “It’s a Wonderful Life?” Perhaps you’ve liked your Instagram stream to that of “Lifestyles of the Digital Rich and Internet Famous.” In each network, and across multiple social streams, you’re fed a visual buffet of travel, food, fashion, celebrations, which in assemblage, tell the story of life well lived or at least a life well curated. And at the center of each of these experiences is…

#Philoselfie: Science behind selfie-expression

#Philoselfie: Science behind selfie-expression

Oxford Dictionary’s word of the year is also one of the most fascinating movements in social is that of the selfie. Part vanity, part communication, part fun, and part absurdity, selfies represent a new generation of #selfieexpression cum egotistical emoticons…but not necessarily in a bad way. Nevertheless, the psychology and science behind selfies are strangely fascinating and therefore I continue to study and report on its evolution. Selfiecity, a new research project, studies Instagram data from five cities around the…

The Accidental Narcissist And The Future Of [Connected] Customer Engagement

The Accidental Narcissist And The Future Of [Connected] Customer Engagement

Have you ever noticed that your Facebook News Feed is the digital equivalent to “It’s a Wonderful Life?” Perhaps you’ve likened your Instagram stream to that of  “Lifestyles of the Digital Rich and Internet Famous.” In each network, and across multiple social streams, you’re fed a visual buffet of seflies, travel, food, fashion, and celebrations. In assemblage, they tell the story of life well lived, or at least a life well curated. At the center of each of these experiences…

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